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Business Models

Execute better collective decisions faster the anyone else.

We are a reflection of our decisions, great teams judge decisions my their process not their outcomes.

Better collective decisions come from building belief in better stories.

  • Implement decision-making processes that are data-driven and inclusive of diverse perspectives.
  • Foster a culture where questioning and challenging the status quo is encouraged.

Predict the future then get into position to influence it.

Side Hustles

Flow of Value

Map a businesses inflows and outflows to find areas of efficiency.

What value is created? What value captured? What is the gap?

  • Inputs
  • Value Capture
  • Desired Outcomes
  • Value Wasted
  • Shared Value
  • Distribution
  • Appreciation
  • Education

Cashflows

Map out how money flows through an industry.

  • Who touches the dollar
  • How many they touch
  • How long they sit

To discover:

  • Where power/gravity exists
  • Which parts are vulnerable for a wedge
  • If the industry's worth targeting
  • Where to dig deeper
  • Identify inefficiencies

Growth

Engineer positive feedback loops that create value for customers and the business stakeholders.

  1. Increase prices: This is a straightforward way to increase revenue per sale. However, it's important to ensure that the price increase is reasonable and justifiable to customers.
  2. Cross-sell and upsell: Cross-selling involves offering complementary products or services to customers who have already made a purchase. Upselling involves encouraging customers to purchase a more expensive version of a product or service. Both strategies can increase revenue per sale.
  3. Improve customer retention: Repeat customers are more profitable than new customers. Improving customer retention can be achieved through excellent customer service, loyalty programs, and personalized marketing.
  4. Expand your customer base: Increasing the number of customers can increase revenue. This can be achieved through targeted marketing campaigns, referral programs, and expanding into new markets.
  5. Reduce costs: Reducing costs can increase profit margins. This can be achieved through process improvements, automation, and outsourcing.
  6. Introduce new products or services: Offering new products or services can attract new customers and increase revenue.
  7. Increase sales frequency: Encouraging customers to make purchases more frequently can increase revenue. This can be achieved through targeted marketing campaigns, loyalty programs, and personalized marketing.
  8. Improve sales processes: Improving sales processes can increase efficiency and reduce the time it takes to close a sale. This can be achieved through training, automation, and process improvements.
  9. Diversify revenue streams: Diversifying revenue streams can reduce risk and increase revenue. This can be achieved through offering complementary products or services, expanding into new markets, and exploring new business models.
  10. Collaborate with other businesses: Collaborating with other businesses can increase exposure and revenue. This can be achieved through partnerships, joint marketing campaigns, and cross-promotion.

Creating and distributing value that fuels sustainable growth and prosperity, requires engineering virtuous feedback loops.

Lead Capture

Build trust by proving value for free in order to establish a trusted connection.

Increase Value per Sale

  • Premium Products/Services: Offer higher-tier options with additional features, benefits, or personalized service. This can be through tiered pricing models, exclusive bundles, or VIP memberships.
  • Upselling: Train your sales team to suggest complementary products or upgrades during the sales process. This can be based on the customer's initial purchase or needs.
  • Cross-selling: Promote related products or services that customers might be interested in based on their existing purchases. This can be done through targeted marketing campaigns or product recommendations.
  • Value-Added Services: Offer additional services that enhance the core product or address specific customer needs. This could include installation, maintenance, customization, or consulting.
  • Subscription Models: Create recurring revenue streams through subscriptions for ongoing access to products, services, or exclusive content. This can be a great option for businesses with predictable costs and ongoing value delivery.
  • Dynamic Pricing: Implement dynamic pricing strategies to adjust prices based on factors like demand, market conditions, or individual customer data. This can maximize revenue while maintaining competitive pricing.
  • Package Deals: Create attractive bundle deals that combine multiple products or services at a discounted price. This can entice customers to spend more and increase the average order value.
  • Loss Leaders: Use strategically priced products as loss leaders to attract customers and encourage them to purchase additional items with higher profit margins.
  • Personalized Pricing: Offer custom pricing based on individual customer needs or negotiation. This can be particularly effective for high-value products or services.

Boost Sales Frequency

  • Customer Relationship Management (CRM): Implement a CRM system to track customer interactions, preferences, and purchase history. This allows for targeted marketing campaigns, personalized offers, and improved customer service, leading to increased loyalty and repeat business.
  • Loyalty Programs: Reward repeat customers with points, discounts, or exclusive benefits to incentivize them to purchase more frequently.
  • Email Marketing: Engage with your customers through targeted email campaigns promoting new products, special offers, and exclusive content. Personalize your emails to increase engagement and conversion rates.
  • Social Media Marketing: Utilize social media platforms to connect with your target audience, build brand awareness, and drive traffic to your website or store. Run targeted ads, offer exclusive deals, and engage in meaningful conversations to cultivate customer loyalty.
  • Content Marketing: Create valuable and informative content (blog posts, articles, videos) that educate and engage your audience. This builds trust, establishes your expertise, and attracts potential customers.
  • Referrals and Word-of-Mouth Marketing: Encourage happy customers to recommend your business to friends and family. Offer referral incentives to further incentivize this organic marketing.
  • Retargeting Campaigns: Use cookies and ad tracking technology to target website visitors with ads for products or services they showed interest in. This can remind them of your offerings and increase the likelihood of conversion.
  • Limited-Time Offers and Promotions: Create a sense of urgency and excitement with limited-time deals, discounts, or flash sales. This can motivate customers to purchase more quickly and frequently.
  • Subscription Boxes: Offer subscription boxes that deliver curated products or services to customers on a regular basis. This creates a recurring revenue stream and encourages ongoing engagement.
  • Partnerships and Collaborations: Partner with other businesses that share your target audience to cross-promote each other's products or services. This can expand your reach and attract new customers.

Subscriptions

Software as a Service.

Memberships.

Value Added

Use historical data to gain indepth understanding to provide customized solutions that offer greater value.

Audience needs trust and capability to understand a more complex value proposition.

Models

Select the best business models to solve core problems and take prime opportunities as part of setting business strategy, which models for creating, distributing and capturing value are most appropriate?

  • Optimize your sales process: Identify and eliminate bottlenecks in your sales funnel to improve conversion rates.
  • Provide excellent customer service: Building strong relationships with customers encourages repeat business and positive word-of-mouth promotion.
  • Track and analyze your data: Use data analytics to understand customer behavior, identify trends, and optimize your marketing and sales strategies.
  • Stay informed about industry trends: Keep up with the latest developments in your industry to identify new opportunities for growth and innovation.

Reflect on how will AI and Web3 Principles impact traditional business models?

NoName
1Franchise
2Multi-sided platform
3Cash machine
4Freemium
5Subscription
6Peer-to-peer
7One-for-one
8Hidden revenue
9Razor and blade
10Reverse Razor and Blade
11Direct sales
12Affiliate marketing
13Consulting
14Agency-based
15User-generated content
16Online educational
17Instant news
18Multi-brand
19E-Commerce
20Distribution based
21Drop-shipping
22Enterprise
23Social enterprise
24Direct-to-consumers
25Family-owned
26Vertically integrated supply chain
27Combination of chains and franchise
28Data licensing
29Attention merchant
30Discount with high-quality
31Pyramid Scheme
32Nickel and Dime
33Aggregator
34API licensing
35Crowd Source
36High Touch
37Low Touch
38Flex Pricing
39Auction-Baseds
40Reverse Auction
41Brokerage
42Bundling
43Disintermediation Model
44Fractionalization
45Pay as Go (Utility)
46Product as a service
47Standardization
48User Base Communities
49Leasing