Strategy and Operations
Strategic planning documents.
- Pitch Deck: Central to investor relations and strategic partnerships.
- Business Plan: A comprehensive overview of business objectives and strategies.
Business Model Canvas
The business model provides the overarching strategy, while the playbook offers detailed guidelines for day-to-day operations, ensuring consistency and efficiency as you scale. This strategic management tool provides a visual overview of your business model, and helps you articulate how your startup will create, deliver, and capture value.
- Identify Value Creating Activities
- Key Partners
- Resources
- Value Propositions
- Customer Relationships
- Channels
- Customer Segments
- Cost Structure
- Revenue Streams
Business Model Canvas - Template
Business Plan
A strategic document that outlines the company's business model, marketing strategy, financial projections, and more.
SECTIONS:
- Executive Summary
- Company Description
- Market Analysis
- Management Team overview
- Products/Services description
- Marketing and Sales strategies
- Financial Projections
Business Model
A business model describes how an organization creates, delivers, and captures value. It outlines the core strategy for profitably operating a business.
Scope: It encompasses high-level aspects such as revenue streams, customer segments, value propositions, and cost structures. Purpose: A business model provides a conceptual framework for how a company operates and generates profit. Flexibility: Business models can vary significantly between companies and industries. Examples: Subscription models, franchising, direct sales, and advertising-based models are types of business models.
Business Playbook
A business playbook is a manual that describes a company's policies, workflows, and procedures.
- Scope: It focuses on specific operational details, processes, and best practices within the organization.
- Purpose: A playbook serves as a guide for employees, ensuring consistency in operations and decision-making.
- Specificity: Playbooks are typically more detailed and process-oriented than business models.
- Types: There are various types of playbooks, such as company playbooks, sales playbooks, and customer service playbooks.
This operational manual contains detailed processes, policies, and standard operating procedures (SOPs).
- Company vision, mission, and values
- Organizational structure
- Employee onboarding procedures
- Role-specific responsibilities and processes
- Best practices for various business functions
- Company policies and guidelines