Sell and Buidl
Diagrams | Matrices | Thinkers
What does success look like? What is the critical path to get there?
AI Beings will replace the current you. The good news is that the internet of intent allows you to claim a stake in the infrastructure of future while spreading happiness by connecting with others through following your bliss.
The greatest determinant of happiness is community
Belief
Meeting people in real life (IRL) is vital to making meaningful connections, yet most crypto events stay locked in major tech hubs. This centralized approach undermines crypto's decentralized ethos and slows adoption. To fulfill its promise, crypto must meet people where they are and empower real communities.
Small is Great, Think Global, Grow Local.
AI has turned the world into a university — it's just a meeting space away if you consider the true value of going to university all about making valuable connections.
With the right incentives, crypto can spark collaborations that solve real-world problems. But this requires action, not ideals—boots on the ground with everyday people running small businesses. They don't need complex DeFi—they need practical solutions: more money, less hassle, and greater certainty.
Crypto's future lies in local economies. Small business transactions fuel protocol profits and are key to sustainable growth. To succeed, crypto must engineer global standards that enable confident local investment anywhere in the world. Its strengths—trusted identity, marketing, finance, DePIN, and property—can drive this transformation.
Crypto must evolve from technology to cultural movement. By focusing on people and tangible progress, it can break barriers and unlock its true potential for humanity.
- Trust and Identity: Critical to rebuilding belief in Systems of Governance
- Marketing: Cookies on steroids
- Finance: The future of Money
- DePIN: The future of Industry
- Property Rights: The future of Ownership
No sales and marketing strategy will ever be as powerful as word of mouth endorsement from true fans that are already trusted connections, and the best person to coach you through an challenge is someone that has just passed through.
Small Business is Big Business
Across any type of business that is trying to reach a stable platform of consistent cash flow. The primary difference between a small business and a large one is reliable systems and a playbook for dedicated, capable resources to follow to deliver outcomes the meet expectations of quality vs time and cost to deliver.
Community Success is The Game. Build Up a Team of Coaches
This is your focus to create a point of difference, everyone in your core team needs to be able to sell, and build, with smart crypto incentives and reliable paths to success you can convert the world into your salesforce.
- Success is Community, Community is Culture, Be what you say you are or lose the game.
- Building Your Team: Hiring is sales, always be prospecting, but hire only when you absolutely have to
- Hire for culture fit, and learn to coach the rest
Business Operations: Follow a playbook to outsource everything you can to AI Agents to fall into a pit of success.
- Marketing PoD: Learn to leverage Loyalty Tokens
- Finances PoD: Learn to leverage DeFi
- Assets PoD: Learn to leverage Tokenization, and Fractionalization
It is all about staying on the critical path to reach a critical mass that starts the snowball effect.
What if there was an shared platform and open playbook anyone could use and improve to focus on the quality of the new idea, not get trapped in workflows that would have been standardized long ago if business procedures had the discipline of manufacturing.
Experiments
Run experiments that strengthen social glue to realize potential while balancing fulfillment.
Enjoying a few whiskeys in good company strengthens social currency.
AI and DePIN Technology provide the potential to rapidly run minimal cost experiments to explore open, permissionless innovation where humans collaborate with AI Beings through crypto incentive to drive meaningful progress.
| Domain Name | The Dream | Conviction |
|---|---|---|
| dreamineering.com | Engineer a platform of digital mycelium for launching and running creative enterprises. | 1/10 |
| betterpractice.space | Spaces for maximizing human potential through latest science and technology | 1/10 |
| berleytrails.com | Marketing Agency | 1/10 |
| food trucks | Use food truck business to explore crypto+ai business model optimisation | 1/10 |
| howz.us | Social platform for strengthening social glue, anti howzme influencer bullshit. | 1/10 |
| prettymint.xyx | Fashion and Branding, leveraging NFT strategy to building community collaboration and ownership | 1/10 |
| stackmat.es | Property development with focus on community development to tackle loneliness, waste and affordability | 1/10 |
| touchfor.fun | Arrange pickup games of touch rugby everywhere in the world with emphasis on meeting new people and having fun. | 1/10 |
The biggest friction points across all business models stem from coordination issues that show up as higher operating costs, capital expenditures, or degrading unit economics, Crypto can fix that (Parasites Aside) — Santiago R Santos
Engineer a Common Platform of Digital Mycelium that enables a forest of business identities to flourish to drive collective growth through boundaryless, permissionless innovation.
Crypto Rails Equals Standard Protocols For Success
You learn more form observing how people engage with others than from their ideas of right and wrong. AI is a pre-teen, we need to start acting right.
Blockchain can provide a standard reference of processes and expected outcomes for more reliably predicting the rate of progress for capital and effort.
Blockchain is borderless and anywhere in the world you will find good people and you find arseholes, the game is to form alliances with the good people to enable them to do good things that help others.
Enable good people to do good things to spread happiness