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Standard Benchmarks

What does good progress look like?

Set benchmark standards for standardized protocols to deterministically drive progress, so we can spend our energy innovating at the edges, not reinventing the wheel.

  1. Benchmarks clarify expected outcomes
  2. Benchmarks clarify where and how to add value
  3. Benchmarks promote a race to the top
  4. Benchmarks help track progress
  5. Benchmarks promote dialogue and are a proven engagement tool

Benchmark Triggers

Measuring the performance of a Role, Product or Service should indicate where decisions need to be made.

MetricResultThresholdDecision Workflow
Future BookingsFailure< 40%Paid Advertising
CACFailure$200/customerChannel Review
SaturationSuccess> 80%Bonus

Take care of the downside and the upside will take care of itself.

Triggered Processes

For each standard operating procedure what decision workflow will be triggered if a metric is at or below a what threshold. Worst first: identify where time and money is clearly being wasted. Set standardisd decision workflow to work through a fix.

  • losing money
  • losing clients
  • failing to comply with regulations
  • security failures