Better Practice

Business Idea Definition — structured using Business Ideas Template

Each venture in the Mycelium follows this template to define the idea before building the persuasion loop.

1. Title & One-Line Description​

• Business name: Better Practice
• Domain: betterpractice.space
• One-liner: Validated practices for humans navigating the AI transition — physical and mental rituals that actually work.

2. Problem & Why Now​

• What system is broken?

  • AI is automating cognitive work. People are losing identity tied to "what I know" and "what I do."
  • Self-help is noise. Most practices are unvalidated, sold by marketers, not tested by practitioners.
  • No clear path from "AI took my job" to "here's what humans are for now."

• Who feels the pain most?

  • Knowledge workers watching AI do their job better
  • Founders/creators who need clarity and energy but are overwhelmed
  • Anyone asking "what's the point?" as automation accelerates

• Why urgent now?

  • AI capability doubling every 6-12 months
  • Mental health crisis accelerating
  • Identity displacement happening faster than adaptation

• Why this approach?

  • Practices must be VALIDATED (tested, measured, refined) not just marketed
  • Physical AND mental — the body matters
  • Connected to a system (Dreamineering) not standalone tips

3. System Map & Opportunity​

• Universe → where we sit:

  • Universe: Wellness, productivity, self-improvement (~$5T global market)
  • Slot: Validated practices for the AI transition — not generic wellness, specific to the shift

• Market size:

  • Knowledge workers globally: ~1B people
  • Those actively seeking practices: ~10% = 100M
  • Willing to pay for validated, curated guidance: ~1% = 1M potential users
  • At $10/month = $10M/month TAM (directional)

• Network:

  • Digital: Practice library, progress tracking, community
  • Physical: Third spaces where practices happen (future: partnerships)

4. Solution & Product Snapshot​

• Plain-language description:

  • A library of practices that actually work, each with clear protocol, evidence, and metrics.
  • Sleep protocols, movement practices, reflection rituals, creative techniques.
  • Each practice: WHAT to do, WHY it works, HOW to measure if it's working for you.

• Primary users:

  • Knowledge workers navigating AI disruption
  • Founders/creators needing sustainable energy
  • Anyone who's tried self-help and found it empty

• Core job to be done:

  • "Help me feel grounded and capable when everything is changing"
  • "Give me practices I can trust, not just marketing"

• Key differentiator:

  • VALIDATED — each practice has evidence + user testing
  • CONNECTED — part of a larger system (Dreamineering mental model)
  • PRACTICAL — physical + mental, not just mindset

• Tech stack:

  • Proprietary: Practice validation framework, progress tracking
  • Leveraged: Standard web stack, content platform

• Business model:

  • Free: Core practice library (content marketing for Dreamineering)
  • Paid: Progress tracking, community, personalized recommendations

5. Market & Competition Mini-Map​

• Incumbents:

  • Headspace/Calm (meditation focus, not holistic)
  • Huberman Lab (science communication, not practice platform)
  • Self-help industry (unvalidated, marketing-driven)

• Adjacent players:

  • Whoop/Oura (biometrics, not practices)
  • Notion/Obsidian (tools, not guidance)

• Why we win:

  • Validation framework — practices graduate from hypothesis → tested → validated
  • System integration — connected to Dreamineering mental model
  • Specificity — designed for AI transition, not generic wellness

6. Execution & Unit Economics​

• Current stage: Idea (0% commissioning)

• 12-month plan:

  1. Launch 10 core practices on betterpractice.space (content)
  2. Build validation framework (testing protocol)
  3. Recruit beta testers (community)
  4. Measure what works (evidence)
  5. Iterate and expand

• Unit economics (per practice):

  • Cost to develop: ~5 hours research + writing
  • Cost to validate: ~20 hours testing + iteration
  • Value: Traffic to Dreamineering, eventual paid conversion

• Success criteria (12 months):

  • 10 validated practices published
  • 1,000 monthly active users
  • 100 beta testers providing feedback
  • Clear signal on paid conversion potential

7. Business Model Economics​

• Who pays:

  • Initially: No one (content marketing for ecosystem)
  • Future: Users wanting progress tracking, community, personalization

• Who earns:

  • Dreamineering (traffic, ecosystem value)
  • Future: Practice contributors (revenue share?)

• Value capture:

  • Free tier builds audience and trust
  • Paid tier captures value from committed practitioners
  • Ecosystem value: Proves the Dreamineering system works

8. Team & Credibility​

• Founders:

  • Dreamineering team — building the mental model
  • Domain expertise in systems thinking, AI, human performance

• Advisors:

  • (To be developed)

• Key relationships:

  • mm.dreamineering.com (parent mental model)
  • Mycelium ventures (sister businesses)

9. Governance, Regulatory & Risk​

• Entity: Part of Dreamineering ecosystem

• Regulatory:

  • Health/wellness claims must be careful
  • Not medical advice — practices, not prescriptions

• Key risks:

  • Practices don't actually work → validation framework mitigates
  • No differentiation from existing wellness → specificity to AI transition
  • Can't monetize → start with ecosystem value, prove paid later

10. The Ask​

• Current need:

  • Time to develop initial practices
  • Beta testers to validate
  • Feedback on positioning

• Not raising yet — proving concept first

Validation Status​

Connection to Mycelium​

Next Actions​

1. Develop first 3 practices (sleep protocol, morning intention, evening reflection)
2. Build simple betterpractice.space landing page
3. Recruit 10 beta testers
4. Validate practices with evidence
5. Iterate based on feedback

Persuasion Loop​

Every venture needs a complete loop of persuasion assets. Each feeds the others.

BUSINESS IDEA → PITCH DECK → LANDING PAGE → SALES PITCH → PRESENTING → SELLING → FEEDBACK
       ↑                                                                              |
       └──────────────────────────────────────────────────────────────────────────────┘

Asset Status​

2. Pitch Deck​

Rhetoric focus: Ethos (credibility) + Kairos (why now) Persuasion job: Get investors to believe and fund

The Arc (10-12 slides)​

Checklist​

• Draft slides
• Pressure test with friendlies
• Refine based on questions
• Version for different audiences (angels, VCs, strategic)

3. Landing Page​

Rhetoric focus: Pathos (emotional hook) + Topos (shared context) Persuasion job: Stop the scroll, capture interest, get email

Structure​

HERO
├── Headline: "What do you do when AI does the thinking?"
├── Subhead: "Validated practices for humans navigating the AI transition"
└── CTA: "Get the first practice free"

PROBLEM
├── AI is automating your job
├── Self-help is noise
└── You need practices that actually work

SOLUTION
├── VALIDATED — tested, measured, refined
├── PHYSICAL + MENTAL — the body matters
└── CONNECTED — part of a system, not standalone tips

SOCIAL PROOF
├── Beta tester quotes
├── Practice validation data
└── Dreamineering ecosystem

HOW IT WORKS
├── 1. Choose a practice
├── 2. Follow the protocol
├── 3. Measure what changes
└── 4. Iterate

CTA
├── Free: Get the sleep protocol
└── Paid: Join the community (future)

Copy Draft​

Headline options:

1. "What do you do when AI does the thinking?"
2. "Practices that actually work. Validated, not marketed."
3. "The inner space training ground."

Subhead: "Physical and mental rituals for humans navigating the AI transition."

Checklist​

• Finalize copy
• Design wireframe
• Build page
• Set up email capture
• Connect analytics

4. Sales Pitch​

Rhetoric focus: Pathos (pain) + Logos (solution) Persuasion job: Move prospect from interested to committed

SPIN Framework​

S - Situation:

• "What's your current work situation?"
• "How is AI affecting your role?"

P - Problem:

• "What's the hardest part about that?"
• "How does it feel when you can't focus?"

I - Implication:

• "What happens if nothing changes?"
• "What's at stake?"

N - Need-Payoff:

• "What would it mean to have practices that actually work?"
• "What would change if you felt grounded every day?"

The Pitch​

"We built betterpractice.space for exactly this. Every practice is validated — tested, measured, refined. You're not buying tips. You're joining a system."

Objection Handling​

Checklist​

• Write full script
• Practice delivery
• Test with 10 prospects
• Document what resonates
• Refine based on objections

5. Presenting​

Rhetoric focus: All five (Ethos, Logos, Pathos, Kairos, Topos) Persuasion job: Land the message in the room

Versions by Context​

The 30-Second Pitch​

"AI is automating cognitive work. People are losing the identity tied to what they know. Self-help is noise — unvalidated tips from marketers. We built betterpractice.space: validated practices for humans navigating the AI transition. Physical and mental rituals that actually work. Want to try the sleep protocol?"

Checklist​

• Write versions for each context
• Practice until natural
• Record and review
• Get feedback from trusted critics

6. Selling​

Rhetoric focus: Kairos (right moment) + CTA clarity Persuasion job: Turn interest into action

Conversion Funnel​

Free → Paid Bridge​

FREE TIER:

• 3 core practices (full protocols)
• Basic tracking (self-reported)
• Community access (read-only)

PAID TIER ($10/month):

• All practices
• Progress tracking (detailed)
• Community access (full)
• Personalized recommendations
• Monthly live sessions

Checklist​

• Define free tier scope
• Build email nurture sequence
• Create upgrade triggers
• Test pricing
• Measure conversion rates

7. Feedback​

Purpose: Close the loop. Learn what works. Refine everything.

Metrics Dashboard​

Feedback Channels​

• Analytics (quantitative)
• User interviews (qualitative)
• Support requests (friction points)
• Community discussions (resonance)

Refinement Cycle​

• Weekly: Review metrics, adjust copy
• Monthly: User interviews, adjust positioning
• Quarterly: Full loop review, adjust strategy

What Feeds What​

Execution Timeline​

Week 1-2: Foundation​

• Finalize landing page copy
• Write 30-second pitch
• Create first practice (sleep protocol)

Week 3-4: Build​

• Build landing page
• Write sales pitch script
• Test with 5 people

Month 2: Launch​

• Draft pitch deck
• Launch email capture
• Recruit 20 beta testers

Month 3: Validate​

• Validate 3 practices
• Measure conversion funnel
• Decide on paid tier timing

The thesis: AI takes logic. What's left is being human. betterpractice.space is where we prove what practices actually help humans thrive in that new reality.