Dreamineering

Business Idea Definition — structured using Business Ideas Template

Each venture in the Mycelium follows this template to define the idea before building the persuasion loop.

Persuasion Loop Status​

1. Title & One-Line Description​

• Business name: Dreamineering
• Domain: mm.dreamineering.com
• One-liner: Mental models for humans navigating the AI transition — the system that teaches the system.

2. Problem & Why Now​

• What system is broken?

  • AI is automating cognitive work. People are losing identity tied to knowledge work.
  • Self-improvement advice is fragmented, unvalidated, and doesn't compound.
  • No clear framework for what humans should focus on as AI takes over logic.

• Who feels the pain most?

  • Knowledge workers watching AI do their job
  • Founders/creators who need clarity but are overwhelmed
  • Anyone asking "what's the point?" as automation accelerates

• Why urgent now?

  • AI capability doubling every 6-12 months
  • ~2 years before AI + data enters self-reinforcing loop
  • Identity displacement happening faster than adaptation

• Why this approach?

  • Mental models compound — once you see, you can't unsee
  • Connected system, not standalone tips
  • Links create value through connection, not just content

3. System Map & Opportunity​

• Universe → where we sit:

  • Universe: Self-improvement, productivity, business education
  • Slot: The mental model that teaches AI-age navigation

• Market size:

  • TAM: Knowledge workers globally (~1B)
  • SAM: English-speaking, tech-adjacent (~100M)
  • SOM: Those who resonate with this frame (~1M)

• Network:

  • Digital: Mental model site, content, community
  • Physical: Future events, gatherings, retreats

4. Solution & Product Snapshot​

• Plain-language description:

  • A mental model site that teaches the Tight Five questions
  • Links create value — each page is a puzzle piece, edges show how pieces fit

• Primary users:

  • Founders building with AI
  • Knowledge workers seeking clarity
  • Anyone who wants to think better

• Core job to be done:

  • "Help me see clearly when everything is changing"
  • "Give me a framework I can trust"

• Key differentiator:

  • The system that teaches itself — meta-learning
  • Links are edges — value emerges from connection
  • Question-first, not answer-first

• Tech stack:

  • Proprietary: The mental model architecture, the Tight Five
  • Leveraged: Docusaurus, standard web stack

• Business model:

  • Free: The entire mental model site (content marketing for ecosystem)
  • Paid: Ventures that prove the system works

5. Market & Competition Mini-Map​

• Incumbents:

  • Personal development gurus (unvalidated, personality-driven)
  • Business education (expensive, slow, outdated)
  • Self-help books (isolated, no system)

• Adjacent players:

  • Notion templates (tools, not thinking)
  • Podcasts (entertainment, not system)
  • Newsletters (ephemeral, not compounding)

• Why we win:

  • Connected — everything links to everything
  • Validated — ventures prove the system
  • Meta — teaches how to learn, not just what

6. Execution & Unit Economics​

• Current stage: Content (mental model site live)

• 12-month plan:

  1. Complete mental model architecture
  2. Launch 3+ ventures that prove system
  3. Build community around the framework

• Unit economics:

  • CAC: $0 (organic, content-driven)
  • LTV: Via ventures (indirect)
  • Margin: High (content scales infinitely)

• Success criteria (12 months):

  • Mental model complete and coherent
  • 3 ventures with traction
  • 1000+ people using the framework

7. Business Model Economics​

• Who pays: Venture customers, future community members
• Who earns: Dreamineering ecosystem
• Value capture: Ventures monetize, mental model attracts

8. Team & Credibility​

• Founders: Systems thinkers with AI/crypto experience
• Advisors: TBD
• Key relationships: Mycelium ventures

9. Governance, Regulatory & Risk​

• Entity: Core of Dreamineering ecosystem
• Regulatory: N/A (content)
• Key risks:
  • Too abstract — ventures prove it works
  • Not differentiated — the links make it unique

10. The Ask​

• Current need: Complete the mental model, launch ventures
• Not raising — proving through building

Connection to Mycelium​

Next Actions​

1. Complete mental model architecture
2. Ship meta articles
3. Launch first venture with revenue

The thesis: The mental model that teaches itself. AI takes logic — humans need a system for what's left.