Howzus

Business Idea Definition — structured using Business Ideas Template

Each venture in the Mycelium follows this template to define the idea before building the persuasion loop.

Persuasion Loop Status​

1. Title & One-Line Description​

• Business name: Howzus
• Domain: howzus.com
• One-liner: [TODO: Who + what + differentiation}

2. Problem & Why Now​

• What system is broken?

  • [TODO: Pain point 1}
  • [TODO: Pain point 2}
  • [TODO: Pain point 3}

• Who feels the pain most?

  • [TODO: Segment 1}
  • [TODO: Segment 2}

• Why urgent now?

  • [TODO: Force 1}
  • [TODO: Force 2}

• Why this approach?

  • [TODO: Reason 1}
  • [TODO: Reason 2}

3. System Map & Opportunity​

• Universe → where we sit:

  • Universe: [TODO: Broad market}
  • Slot: [TODO: Our specific position}

• Market size:

  • TAM: [TODO]
  • SAM: [TODO]
  • SOM: [TODO]

• Network:

  • Digital: [TODO]
  • Physical: [TODO]

4. Solution & Product Snapshot​

• Plain-language description:

  • [TODO: What we do in simple terms}

• Primary users:

  • [TODO: User 1}
  • [TODO: User 2}

• Core job to be done:

  • "[TODO: JTBD statement}"

• Key differentiator:

  • [TODO: What makes us different}

• Tech stack:

  • Proprietary: [TODO]
  • Leveraged: [TODO]

• Business model:

  • Free: [TODO]
  • Paid: [TODO]

5. Market & Competition Mini-Map​

• Incumbents:

  • [TODO: Competitor 1}
  • [TODO: Competitor 2}

• Adjacent players:

  • [TODO: Adjacent 1}
  • [TODO: Adjacent 2}

• Why we win:

  • [TODO: Advantage 1}
  • [TODO: Advantage 2}

6. Execution & Unit Economics​

• Current stage: Idea

• 12-month plan:

  1. [TODO: Milestone 1}
  2. [TODO: Milestone 2}
  3. [TODO: Milestone 3}

• Unit economics:

  • CAC: $[TODO]
  • LTV: $[TODO]
  • Margin: [TODO]%

• Success criteria (12 months):

  • [TODO: Metric 1}
  • [TODO: Metric 2}

7. Business Model Economics​

• Who pays: [TODO]
• Who earns: [TODO]
• Value capture: [TODO]

8. Team & Credibility​

• Founders: Dreamineering team
• Advisors: TBD
• Key relationships: Mycelium ventures

9. Governance, Regulatory & Risk​

• Entity: Part of Dreamineering ecosystem
• Regulatory: [TODO]
• Key risks: [TODO]

10. The Ask​

• Current need: Define the idea clearly
• Not raising yet — proving concept first

Connection to Mycelium​

Next Actions​

1. Fill in all [TODO] sections
2. Define the core value proposition
3. Create landing page copy
4. Test with potential users

The thesis: [TODO: One sentence why this matters}