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Feedback — [Venture Name]

Purpose: Close the loop. Learn what works. Refine everything.


Metrics Dashboard

Funnel Metrics

AssetMetricTargetW1W2W3W4
Landing PageVisitors[X]
Landing Page→ Email[X]%
EmailOpen rate[X]%
EmailClick rate[X]%
ProductActive users[X]
ProductRetention[X]%
Free → PaidConversion[X]%
PaidMRR$[X]
PaidChurn[X]%

North Star Metric

[The one metric that matters most]: [Target]


Feedback Channels

ChannelTypeFrequencyOwner
AnalyticsQuantitativeReal-time[Who]
User interviewsQualitativeWeekly[Who]
Support ticketsFrictionAs needed[Who]
CommunityResonanceDaily[Who]
Sales callsObjectionsPer call[Who]

Learning Log

DateLearningSourceImpactAction Taken

What Feeds What

Learning SourceRefines
Selling objectionsSales Pitch
Sales conversationsLanding Page copy
Landing Page dataBusiness Idea positioning
User interviewsProduct + all assets
Support ticketsProduct + FAQ
Churn reasonsPricing + value prop

Refinement Cycles

Weekly (Every Monday)

  • Review key metrics
  • Check for anomalies
  • Identify one thing to improve
  • Make the change
  • Document in learning log

Monthly (First Monday)

  • Conduct 3-5 user interviews
  • Review full funnel
  • Assess positioning vs competitors
  • Update Business Idea if needed
  • Plan next month's experiments

Quarterly (First week)

  • Full loop review
  • Assess venture health (Mycelium metrics)
  • Update 12-month plan
  • Decide: continue / pivot / kill

Experiment Tracker

#HypothesisTestMetricResultLearning
1
2
3

User Interview Template

Questions

  1. "What made you sign up?"
  2. "What were you trying to accomplish?"
  3. "What's working well?"
  4. "What's frustrating?"
  5. "What would make this a no-brainer?"
  6. "Who else should I talk to?"

Capture

  • Direct quotes (their words)
  • Emotional moments
  • Unexpected insights
  • Feature requests (but filter heavily)

Health Check

DimensionScoreNotes
Problem-Solution Fit/10
Product-Market Fit/10
Channel-Market Fit/10
Unit Economics/10
Team Energy/10

Overall Venture Health: [Healthy / Struggling / Critical]


Checklist

  • Set up analytics tracking
  • Schedule weekly review
  • Conduct first user interviews
  • Create learning log habit
  • Define experiment pipeline

Feeds

  • Everything (this is the loop closer)

Fed by

  • Everything (this receives all signals)