Landing Page — [Venture Name]

Rhetoric focus: Pathos (emotional hook) + Topos (shared context) Persuasion job: Stop the scroll, capture interest, get email

Structure​

HERO
├── Headline: [Stop the scroll]
├── Subhead: [What + for whom]
└── CTA: [Low friction first step]

PROBLEM
├── [Pain point 1]
├── [Pain point 2]
└── [Pain point 3]

SOLUTION
├── [Differentiator 1]
├── [Differentiator 2]
└── [Differentiator 3]

SOCIAL PROOF
├── [Testimonial/data]
├── [Credibility marker]
└── [Trust signal]

HOW IT WORKS
├── Step 1: [Action]
├── Step 2: [Action]
└── Step 3: [Outcome]

CTA
├── Free: [Low friction]
└── Paid: [When ready]

FOOTER
├── About
├── Links
└── Contact

Copy​

Headlines (test 3)​

1. "[Option 1 — question]"
2. "[Option 2 — statement]"
3. "[Option 3 — provocation]"

Subhead​

"[One sentence: what + for whom]"

Problem Section​

[Header]

[Paragraph that names the pain. Use "you" language. Make them feel seen.]

• [Bullet 1]
• [Bullet 2]
• [Bullet 3]

Solution Section​

[Header]

[Paragraph that presents the answer. Bridge from pain to possibility.]

Social Proof​

"[Testimonial quote]" — [Name, title]

How It Works​

1. [Step 1] — [Description]
2. [Step 2] — [Description]
3. [Step 3] — [Description]

CTA​

[Header]

[One sentence that drives action.]

[[Button text]]

Checklist​

• Write 3 headline options
• Draft all sections
• Design wireframe
• Build page
• Set up email capture
• Connect analytics
• A/B test headlines

Metrics​

Feeds​

• Email list (for nurture)
• Sales Pitch testing (what resonates)

Fed by​

• Business Idea positioning
• Sales conversation feedback