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Pitch Deck — [Venture Name]

Rhetoric focus: Ethos (credibility) + Kairos (why now) Persuasion job: Get investors to believe and fund

The Arc​

SlideContentNotes
1. Title[Name, one-liner, logo]
2. Problem[What's broken, who feels it]
3. Why Now[Urgency, timing, forces]
4. Solution[What we do, plain language]
5. How It Works[The mechanism]
6. Traction[Proof it's working]
7. Market[Size, segment, TAM]
8. Business Model[How we make money]
9. Competition[Why we win]
10. Team[Why us]
11. The Ask[What we need]
12. Vision[Where this goes]

Slide Content​

1. Title​

  • Name: [Venture]
  • One-liner: [Who + what + differentiation]
  • Visual: [Logo/image]

2. Problem​

  • [Pain point 1 — emotional]
  • [Pain point 2 — logical]
  • [Pain point 3 — urgent]

3. Why Now​

  • [Force 1 — technology]
  • [Force 2 — market]
  • [Force 3 — timing]

4. Solution​

"[Plain language description]"

5. How It Works​

[Step 1] → [Step 2] → [Step 3] → [Outcome]

6. Traction​

MetricValue
[Metric 1][Value]
[Metric 2][Value]
[Metric 3][Value]

7. Market​

  • TAM: $[X]
  • SAM: $[Y]
  • SOM: $[Z]

8. Business Model​

Revenue StreamPricingMargin
[Stream 1]$[X][Y]%
[Stream 2]$[X][Y]%

9. Competition​

UsThem
[Advantage 1][Their weakness]
[Advantage 2][Their weakness]

10. Team​

  • [Name] — [Role, credibility]
  • [Name] — [Role, credibility]

11. The Ask​

  • Raising: $[X] on [instrument]
  • Use: [Product]%, [GTM]%, [Ops]%
  • Milestone: [What we'll prove]

12. Vision​

"[The world we're building]"

Checklist​

  • Draft all slides
  • Pressure test with friendlies
  • Refine based on questions asked
  • Version for: Angels / VCs / Strategic

Feeds​

  • Investor conversations → refinement

Fed by​

  • Business Idea clarity
  • Sales/customer feedback