Presenting — [Venture Name]

Rhetoric focus: All five (Ethos, Logos, Pathos, Kairos, Topos) Persuasion job: Land the message in the room

Versions by Context​

30-Second Pitch​

"[The complete pitch in 30 seconds. Hook → Problem → Solution → Differentiator → Ask]"

Structure:

• Hook (5 sec): [Attention grabber]
• Problem (10 sec): [Pain named]
• Solution (10 sec): [What we do]
• Ask (5 sec): [Next step]

5-Minute Version​

1. Hook (30 sec)​

"[Opening that stops them]"

2. Problem (1 min)​

"[Name the pain they feel. Use story or data.]"

3. Solution (1.5 min)​

"[What we do, how it works, why it's different]"

4. Proof (1 min)​

"[Evidence: traction, testimonials, data]"

5. Ask (1 min)​

"[Clear next step, make it easy]"

15-Minute Demo​

Setup (2 min)​

• Context for why this matters
• What they're about to see

Core Demo (8 min)​

• Show the key workflow
• Highlight differentiators
• Address common questions

Impact (3 min)​

• Results/outcomes
• Customer stories

Close (2 min)​

• Recap value
• Clear next step

30-Minute Keynote​

Opening (3 min)​

• Hook that establishes relevance
• Why this matters now

Problem (7 min)​

• Deep dive into the pain
• Data and stories
• Why existing solutions fail

Solution (10 min)​

• Our approach
• How it works
• Key differentiators
• Demo moment

Vision (5 min)​

• Where this goes
• The future we're building
• Why we'll win

Call to Action (5 min)​

• What to do next
• Q&A setup

Delivery Notes​

Energy​

• Start strong, don't warm up
• Vary pace — slow for important points
• End with energy

Body Language​

• Plant your feet
• Use hands purposefully
• Make eye contact (or camera contact)

Common Mistakes to Avoid​

• Don't apologize
• Don't read slides
• Don't rush the ending
• Don't forget the ask

Checklist​

• Write all versions
• Practice until natural (not memorized)
• Record yourself, watch, cringe, improve
• Get feedback from honest critics
• Refine based on audience reactions

Feeds​

• All other assets (presenting is the acid test)

Fed by​

• Sales Pitch script
• Audience reactions and questions