Skip to main content

Sales Pitch — [Venture Name]

Rhetoric focus: Pathos (pain) + Logos (solution) Persuasion job: Move prospect from interested to committed

SPIN Framework​

S - Situation​

Questions to understand their current state:

  • "[Question about context]"
  • "[Question about current solution]"
  • "[Question about workflow]"

P - Problem​

Questions to surface pain:

  • "[Question about challenges]"
  • "[Question about frustrations]"
  • "[Question about impact]"

I - Implication​

Questions to deepen stakes:

  • "[Question about consequences]"
  • "[Question about what happens if nothing changes]"
  • "[Question about cost of status quo]"

N - Need-Payoff​

Questions to paint the solution:

  • "[Question about desired outcome]"
  • "[Question about what success looks like]"
  • "[Question about value]"

The Pitch​

"[2-3 sentence pitch that bridges their pain to your solution. Use their words back to them.]"

Objection Handling​

ObjectionResponse
"Too expensive""[Response that reframes value]"
"Not the right time""[Response about urgency/cost of waiting]"
"Need to think about it""[Response that advances conversation]"
"Already have something""[Response about differentiation]"
"Need to ask [other person]""[Response that expands conversation]"

Key Talking Points​

Pain → Solution Bridge​

  • Their pain: [What they said]
  • Our solution: [How we address it]
  • Proof: [Evidence it works]

Differentiation​

  • Us: [Advantage]
  • Alternatives: [Why they fall short]

Social Proof​

  • "[Customer quote or data point]"
  • "[Another proof point]"

Call to Action​

Free Entry​

"[What they can try with no commitment]"

"[What the next step is if they're ready]"

Follow-up​

"[What happens after this conversation]"

Checklist​

  • Write full script
  • Practice delivery (record yourself)
  • Test with 10 real prospects
  • Document objections heard
  • Refine based on what resonates
  • Create leave-behind materials

Tracking​

DateProspectOutcomeLearning

Feeds​

  • Landing Page copy (what resonates goes on page)
  • Business Idea refinement (real problems vs assumed)

Fed by​

  • Presenting practice
  • Selling conversion data