Selling — [Venture Name]

Rhetoric focus: Kairos (right moment) + CTA clarity Persuasion job: Turn interest into action

Conversion Funnel​

Free → Paid Bridge​

Free Tier​

What they get for free:

• [Value 1]
• [Value 2]
• [Value 3]

Purpose: Build trust, prove value, create habit

Paid Tier ($[price]/month)​

What they get for money:

• [Premium 1]
• [Premium 2]
• [Premium 3]

Purpose: Capture value from committed users

Upgrade Triggers​

When to prompt upgrade:

• [Trigger 1 — usage based]
• [Trigger 2 — time based]
• [Trigger 3 — feature based]

Email Nurture Sequence​

Pricing​

Options Considered​

Chosen Model​

[Model] at $[Price]

Rationale: [Why this pricing]

Friction Analysis​

Conversion Optimization​

A/B Tests to Run​

• [Test 1 — headline}
• [Test 2 — CTA copy}
• [Test 3 — pricing display}
• [Test 4 — social proof placement}

Metrics to Track​

• Conversion rate at each stage
• Drop-off points
• Time to convert
• LTV by acquisition source

Checklist​

• Define free tier scope
• Build email nurture sequence
• Create upgrade triggers
• Test pricing (start high, discount to learn)
• Measure conversion at each stage
• Identify biggest drop-off, fix it

Feeds​

• Revenue (the ultimate feedback)
• Business Idea validation (does this work?)

Fed by​

• Landing Page traffic
• Sales Pitch conversations