Content Calendar

Every meta article is berley. This page decides which hook goes in the water next.

Twenty active articles. Two already have LinkedIn packages. Eighteen do not. The order below is a first-pass guess — the whole point of this page is that it can be rescored live. Open the table. Mark where the numbers are wrong. Send back the ones you would flip.

The fishball frame

A social media strategy is not a scroll-stop contest. It is the engagement and loyalty you can create in a community. The scoring table below measures the hook. The frame below measures whether the hook feeds the fishball.

See the ecosystem page for the full five-counterparty lens. You don't catch big fish by targeting big fish. You create the conditions where small fish thrive, and the ecosystem scales itself. Every article in the calendar should do one of two things — acquire a new fish, or deepen the bond with a fish already in the ball.

Frame	Question	Why it matters
Bite	Which generation or counterparty bites on this article?	Gen Z enters on identity, Millennials on stability, Gen X on leverage. Same mycelium, different bait.
Mode	Does it acquire a new reader, or deepen an existing one?	Acquire feeds the top of the berley trail. Deepen compounds loyalty. Both matter — the ratio is the strategy.
Pikorua	Does the article respect "customer today, contributor tomorrow"?	Every reader is a potential crew member. Berley that talks down to the audience poisons the ball.

The rhetoric rubric below scores the hook. The fishball frame above scores the belonging. A 24/25 article that attracts the wrong fish is worse than a 19/25 article that deepens the right ones.

How the score works

Five aspects of rhetoric. One to five each. Composite out of twenty-five. The highest scores publish first. Drafted articles pin to the top regardless — momentum beats optimization.

Aspect	Test	What 5 looks like
Pain	Does it name a real, specific ache?	Reader recognises it in themselves before the third sentence.
Hook	Does it stop the scroll in the first seven words?	First line works as a bumper sticker.
Reframe	Does it give new language for old intuition?	Reader says "I knew that but never had a word for it."
Proof	Is there specificity a skeptic accepts?	Numbers, named mechanisms, lived detail — not vibes.
Resonance	Does it land as obvious once said?	Reader nods before they finish the sentence.

Action is deliberately not scored. Action belongs in the social package, not the article. The article's job is to make you click. The package decides what happens next.

Publish order — first pass

Sorted by composite score, drafted articles pinned. Rescore any row. Reorder any row. Every number here is a guess until someone disagrees with it. Bite tags who the article is for. Mode tags whether it acquires a new fish or deepens an existing bond.

#	Meta article	Bite	Mode	Pain	Hook	Reframe	Proof	Resonance	Total	Package	Wk
1	07 reality-is-the-gauge	All	Acquire	5	4	5	4	5	23	drafted	1
2	20 workflow-is-the-filter	Gen X	Acquire	5	5	5	4	5	24	drafted	2
3	02 seventy-percent	Mill	Acquire	5	5	4	4	5	23	stub	3
4	04 close-the-gap	All	Acquire	5	4	4	4	5	22	stub	4
5	12 questions-are-the-moat	Gen X	Acquire	5	4	5	3	5	22	stub	5
6	05 five-questions	Mill	Deepen	4	4	5	4	5	22	stub	6
7	06 decision-chain	Gen X	Acquire	4	4	4	4	5	21	stub	7
8	03 tight-five	All	Deepen	4	4	4	4	5	21	stub	8
9	09 making-money	Mill	Acquire	5	4	4	3	5	21	stub	9
10	10 goodwill	All	Deepen	4	3	5	4	5	21	stub	10
11	11 culture-is-the-moat	Gen X	Acquire	4	4	4	3	5	20	stub	11
12	08 greatest-game	Gen Z	Acquire	4	4	4	3	5	20	stub	12
13	01 heroes-journey	All	Deepen	4	3	4	4	5	20	stub	13
14	13 dream-engineering	Mill	Deepen	3	4	4	4	4	19	stub	14
15	19 what-next-algorithm	Mill	Acquire	4	3	4	4	4	19	stub	15
16	17 hoard-the-pattern	Gen X	Deepen	4	3	4	3	5	19	stub	16
17	18 walked-object	All	Deepen	3	4	5	3	4	19	stub	17
18	15 phygital-reality	Gen Z	Deepen	3	3	5	3	4	18	stub	18
19	14 after-hierarchy	Gen X	Deepen	3	3	5	3	4	18	stub	19
20	16 invisible-mycelium	All	Deepen	3	3	5	3	4	18	stub	20

Acquire/Deepen ratio check: 11 acquire / 9 deepen. Roughly balanced. A pure-acquire run attracts strangers who never come back. A pure-deepen run talks to the same dozen people until they leave. The first-pass order front-loads acquire (weeks 1-5) to grow the ball, then alternates — exactly what the ecosystem counterparty frame predicts.

How to weigh in

Copy the row you disagree with into a comment.
Rewrite the five numbers. One sentence of why per number you changed.
Send it back. The order recomputes itself.

The ask is not "is this perfect." The ask is "where is this wrong."

What a package looks like

Each article gets a ten-field package: target reader, promise, three headline variants, two opening lines, a first comment, an optional second comment, an image prompt, a cross-post variant, a five-second test answer, and a why-this-berley note. Packages live alongside the drafts in the inner game folder and never get published as-is. The template is the one source of truth for shape.

Context

Community — Why social glue matters, and how shared experience binds
Ecosystem — Five counterparties, the fishball, entry points by generation
Berleytrails picture — The image this calendar operationalises
Essential algorithm — INTENT → ROUTE → INFRASTRUCTURE → SETTLE → FEEDBACK

Questions

Which article on this list would you click first — and which fish does that make you?

Is the acquire/deepen ratio right, or should the first five weeks be pure acquire to grow the ball before talking inward?
Which row has the wrong Bite tag — and which generation would actually click it?
Is any drafted article strong enough to wait, so a higher-scoring stub can publish first?
What article is missing from this list that should be berley for a counterparty currently unfed?
If the fishball is forming around the wrong fish, which article would you publish next to redirect it?

The fishball frame​

How the score works​

Publish order — first pass​

How to weigh in​

What a package looks like​

Context​

Questions​