Content Amplifier

The bottleneck isn't creation. It's distribution. You write once. Then you spend the rest of the week copying, pasting, reformatting, scheduling, and wondering which platform actually moved the needle.

The Job​

When a founder or creator has produced content they believe in, help them get it in front of the right people across every channel that matters — without losing 8–12 hours a week to platform-switching, format adaptation, and analytics fragmentation.

The job: "I need my content to reach people wherever they are, without me being everywhere."

The hidden objection: "What if the adapted version sounds wrong?" The system must preserve intent while fitting form.

Strategic Fit​

CRM + Content = complete customer acquisition funnel.

Content Amplifier owns Attract and Engage. Sales CRM owns Convert and Retain. Together they close the loop from awareness to revenue. Any venture doing B2B needs both.

Why Now​

The Flow​

Content created
  → Adapted per platform (format, length, tone)
    → Scheduled (batch, optimal timing)
      → Distributed (LinkedIn, X, newsletter, etc.)
        → Analytics tracked (engagement, reach, conversion)
          → Learnings fed back (what works, what to double down on)

LinkedIn-first approach for B2B. The job is most acute for founders selling to other businesses. LinkedIn is the primary channel; other platforms extend reach.

Feature / Function / Outcome​

Every row maps a feature to the function it performs and the outcome the user experiences. All items are Gap or Pending — this capability is in the backlog.

Business Dev​

Existing Engineering Assets​

Before building new, wire what's dormant. The agency lib already has two workcharts and an algorithm that serve this PRD.

Wiring Jobs (CONNECT, don't CREATE)​

Principle: The Content Amplifier PRD was written as if starting from zero. Three of the ten features have dormant engineering already built. Wire those first.

Commissioning​

Pre-existing: LinkedIn posting skill extracts posts from articles. Manual. No scheduling, no multi-platform, no analytics. Content Amplifier systematises what the skill does ad-hoc. LinkedIn composer and Resend integration are live in drmg-sales Settings > Marketing.

Risks + Kill Signal​

Kill signal: If content is created but never distributed to more than one platform, the tool is a fancy text editor. Multi-platform dispatch is the activation metric.

Mycelium Context​

Capability: Content distribution primitive.

Currently growing in: Dreamineering — where the pain is acute (meta articles, LinkedIn, distribution gap at Level 1).

Any venture doing B2B needs multi-platform presence. Stackmates, Prettymint, Howzus, TouchForFun — all would benefit from a shared distribution layer. Build once in Dreamineering, promote to platform when proven.

Success Criteria​

Next Steps​

1. Validate distribution pain — 10 founder interviews, unprompted naming of platform-switching fatigue
2. Define platform adapter contract — what does "adapted" mean per channel?
3. LinkedIn-first prototype — one create → LinkedIn + one other platform
4. Prove activation — first user dispatches to 2+ platforms within 7 days
5. Add scheduling, then analytics — complete the loop

Smallest move: One founder creates content in their usual way, runs it through an adapter, and publishes to LinkedIn and X from a single flow. That proves the job.

Context​

• Jobs To Be Done — The job is distribution, not creation
• Validate Demand — Awareness levels and kill signals
• Dreamineering Capabilities — Distribution at Level 1, the gap this closes
• Sales CRM & RFP — The Convert/Retain half of the funnel
• Business Development — From validation to plan
• Mushroom Caps — Ventures that need this capability
• Phygital Mycelium — The capability layer