Social Media Marketing

You have something worth saying. Nobody hears it. Not because the content is bad — because you post it once, forget to schedule, lose the thread, and have no idea what worked.

The Job​

When a founder or small B2B team needs consistent social media presence to attract customers, talent, and partners, help them compose, schedule, review, and learn from their posts — starting with LinkedIn, because that's where B2B trust is built.

The job: "I need to show up consistently where my buyers are — and know what's actually working."

The hidden objection: "I've tried scheduling tools before and stopped using them in two weeks." The tool must earn daily use, not just initial setup. If posts are composed but never scheduled, it's a text editor. If scheduled but engagement doesn't improve, the content strategy is wrong — and the analytics should tell you that.

Why LinkedIn-First​

Start where the money is. Expand when LinkedIn is mastered.

Strategic Fit​

Social media is the top of the customer acquisition funnel. CRM is the bottom.

Social Media owns the daily compose-schedule-learn loop. Content Amplifier owns the one-to-many distribution. Sales CRM owns convert and retain. Three capabilities, one funnel.

Demand-Side Jobs​

Job 1: See Everything in One Place​

Situation: Monday morning. A founder opens three tabs — LinkedIn notifications, a Google Sheet of post ideas, and an analytics screenshot from last month. They need one dashboard that answers: what did I post, what's scheduled, and what performed?

Job 2: Compose Posts That Meet the Bar​

Situation: A founder writes a LinkedIn post. Too long? Too many hashtags? No call to action? They hit publish and hope for the best. No preview, no validation, no confidence.

Job 3: Schedule Without Thinking About It​

Situation: Thursday afternoon. A founder has three posts ready but doesn't want to think about when to publish them. They need to pick dates and times, confirm, and move on with their actual work.

Job 4: See the Calendar, See the Gaps​

Situation: End of the month. A founder wants to know: did I post consistently? Are there gaps? What does next week look like? They need a calendar view — not a list, a calendar.

Job 5: Know What Works and Double Down​

Situation: A founder has posted consistently for a month. Some posts got 50 views. One got 5,000. Why? They need analytics that surface patterns — not vanity metrics, but actionable trends.

Feature / Function / Outcome​

Every row maps a feature to the function it performs, the outcome the user experiences, and the job it serves. All items are Gap — this capability is in the backlog.

Business Dev​

Commissioning​

All components are pre-build. Spec written, engineering not started.

Pre-existing: LinkedIn posting skill produces posts from articles. Content Amplifier PRD covers multi-platform distribution. Social Media Marketing handles the compose-schedule-learn loop that Content Amplifier builds on.

Risks + Kill Signal​

Kill signal: If posts are composed but never scheduled, the tool is a text editor — not a marketing instrument. If posts are scheduled but engagement doesn't improve over 60 days, the content strategy is wrong, not the tool — and the analytics should make that visible. The activation metric is: first scheduled post published within 7 days.

Mycelium Context​

Capability: LinkedIn-first B2B social media management.

Currently growing in: Dreamineering — where Distribution is at Level 1 (ad-hoc) and the content pipeline exists but the distribution loop doesn't close.

Every B2B venture needs consistent social presence. Stackmates selling to construction teams. Prettymint reaching creative professionals. Howzus building local trust. TouchForFun engaging communities. The compose-schedule-learn loop is the shared primitive — build once in Dreamineering, promote to platform when proven.

Success Criteria​

Next Steps​

1. Validate posting pain — 10 founder interviews, unprompted naming of inconsistency
2. LinkedIn API feasibility — what can we read, write, and schedule?
3. Compose-and-schedule prototype — one post, one schedule, one publish
4. Calendar view — prove that seeing gaps changes posting behaviour
5. Analytics — prove that seeing what works changes content choices

Smallest move: One founder composes a post in the tool, schedules it for tomorrow, and it publishes automatically. That proves the core loop. Add the calendar when they want to see their cadence. Add analytics when they want to know what worked.

Context​

• Jobs To Be Done — The job is consistent presence, not content creation
• Validate Demand — Awareness levels and kill signals
• Content Amplifier — Multi-platform distribution layer this tool feeds into
• Sales CRM & RFP — The convert/retain half of the funnel
• Dreamineering Capabilities — Distribution at Level 1, the gap this closes
• Business Development — From validation to plan
• Phygital Mycelium — The capability layer
• Mushroom Caps — Ventures that need this capability