Skip to main content

Time + Mind Navigation

Do the right thing in the right moment for the right reasons in the right spirit.

That's the job. And nobody has a tool for it.


The Job

INTENTION without ATTENTION = Dreams that never ship. ATTENTION without INTENTION = Building the wrong thing.

The gap between IDEAL and REALITY is where value leaks. Every week. Every person. Every venture. You plan on Sunday with clarity. By Wednesday, reactive noise has eaten the plan. By Friday, you can't remember what you intended — only what happened.

What they use nowWhy it fails
Google CalendarEvents, not intentions. No distinction between proactive and reactive time.
To-do listsTasks without rhythm. No weekly arc. No alignment score.
Time trackersSurveillance after the fact. Logs what happened, never what should have.
Notion boardsBeautiful planning, zero feedback on whether reality matched the plan.
JournalingReflective but disconnected from the calendar where life actually happens.

The job: "I need to align what I dream with what I do — and close the gap weekly."

The hidden objection: "What if seeing the gap just makes me feel bad?" The dual-layer answers that — the gap isn't judgment, it's signal. Signal compounds. Judgment decays.


Demand-Side Jobs

Every feature exists because someone is struggling to make progress. No struggle, no feature. These are the jobs — derived from how builders actually lose weeks, not how productivity gurus say they should spend them.

Job 1: Align Dreams with Reality Weekly

Situation: Sunday evening. A founder sits down to plan the week. They have three ventures, a content pipeline, deep work that keeps getting displaced, and a nagging sense that last week was busy but not productive.

ElementDetail
Struggling momentStaring at a blank calendar trying to decide what matters this week
Current workaroundCopy last week's calendar, move the meetings, hope for the best
What progress looks likeIDEAL layer specified in under 30 minutes — time blocks allocated to Dream/Intention or Build/Attention mode
Hidden objection"Planning takes too long and the plan falls apart by Tuesday anyway"
Switch triggerWhen a quarter ends and they can't point to a single shipped artifact despite being "busy" every week

Job 2: Track and Close Daily Loops

Situation: End of the day. A builder finishes a block of time. They need to log what actually happened — fast enough that they don't skip it, detailed enough that Friday review has something to work with.

ElementDetail
Struggling momentKnowing the day diverged from the plan but having no record of how
Current workaroundDon't track. Reconstruct from memory on Friday. Lose the signal.
What progress looks likeReality logged in under 30 seconds per block — one-click "Same as planned" for blocks that matched
Hidden objection"This feels like surveillance"
Switch triggerWhen they realise they spent 60% of peak hours on reactive work and didn't know until the month was gone

Job 3: Review and Compound Progress

Situation: Friday afternoon. The week is over. A builder needs to see: did reality match intention? Where did the gap appear? What pattern keeps repeating? What should change next week?

ElementDetail
Struggling momentNo structured review — the week ends, the next one starts, nothing compounds
Current workaroundVague sense of "good week" or "bad week" with no data
What progress looks likeGap visualisation completed in under 15 minutes — alignment score visible, patterns named
Hidden objection"I know what went wrong, I don't need a chart to tell me"
Switch triggerWhen the same pattern (reactive displacement, context-switching, missed deep work) repeats for a month and they only see it in retrospect

Job 4: Track Dreamineering Yield

Situation: A builder invests 40 hours a week. How many artifacts shipped? What's the ratio? Is it improving?

ElementDetail
Struggling momentNo connection between time invested and value shipped
Current workaroundGut feeling. "I was productive this quarter." Were you?
What progress looks likeSingle number visible: shipped artifacts / invested hours
Hidden objection"Creativity can't be measured"
Switch triggerWhen they look back at 6 months and can't name 3 things they shipped

Job 5: Enable Like Minds to Collide

Situation: Two builders are working on overlapping intentions — but neither knows the other exists. Their calendars are private. Their dreams are invisible. The collision that would accelerate both of them never happens.

ElementDetail
Struggling momentWorking alone on something someone else has already solved or is actively solving
Current workaroundAccidental discovery at meetups, Twitter, or through a mutual connection
What progress looks likeSerendipitous collisions that produce co-owned vectors — intentions discovered, not declared
Hidden objection"I don't want to share my calendar with strangers"
Switch triggerWhen they discover — months later — that someone in their network was building the exact complementary thing

Personas

Solo Dreamineer (Primary)

25-45, tech-savvy, building something they believe in. Could be a founder, a creator, or a senior engineer with side ventures. They manage their own time. Nobody tells them what to do — which is both the freedom and the problem.

"I need to turn my dreams into artifacts without losing my soul to reactive noise."

They don't lack ambition. They lack a feedback loop between intention and attention.

Collaborative Builder (Secondary)

Teams or co-founders who need shared intention alignment. Not just "who's doing what" (project management) but "are we pointed at the same dream and is reality converging?"

"The journey is better with people who resonate."

This persona emerges naturally once the solo tool earns trust. You don't build social features before the individual loop works.


Core Duality

The instrument has two layers on one weekly calendar:

┌──────────────────────────────────────────┐
│ IDEAL LAYER (Sunday) │
│ What you INTEND to do this week │
│ Dream/Intention ←→ Build/Attention │
│ Time categories: PROACTIVE / PASSIVE / │
│ REACTIVE │
│ Strategic bet tags │
│ Daily themes (AIM Framework) │
├──────────────────────────────────────────┤
│ REALITY LAYER (Daily) │
│ What ACTUALLY happened │
│ Quick log: <30s per block │
│ One-click "Same as planned" │
│ Deviation capture │
├──────────────────────────────────────────┤
│ GAP VISUALISATION (Friday) │
│ IDEAL vs REALITY overlay │
│ Alignment score │
│ Pattern detection │
│ Dreamineering Yield metric │
└──────────────────────────────────────────┘
LayerWhenDurationMode
IDEALSunday planning< 30 minDeliberate — allocate blocks to intention or attention
REALITYThroughout the day< 30s per blockFriction-free — log what happened, move on
GAPFriday review< 15 minReflective — see alignment, name patterns, adjust

Time Categories

Every block is tagged:

CategoryMeaningHealthy Target
PROACTIVEYou chose this — deep work, strategic bets, creation> 50% of peak hours
PASSIVEMaintenance — email, admin, routine tasks< 30%
REACTIVEUnplanned — interruptions, emergencies, context switches< 20%

Mindset Tags

Each block carries a mindset flag:

TagModeEnergy
Dream / IntentionDivergent — exploring, designing, questioningCreative, expansive
Build / AttentionConvergent — executing, shipping, closing loopsFocused, disciplined

The weekly rhythm alternates between modes. Too much dreaming without building = nothing ships. Too much building without dreaming = the wrong thing ships.


Feature / Function / Outcome

Every row maps a feature to the function it performs, the outcome the user experiences, and delivery state.

#FeatureFunctionOutcomeJobState
1Dual-layer weekly calendarSeparate IDEAL and REALITY on the same timelineSee intention and attention side by sideJob 1, 2Gap
2Sunday planning modeAllocate blocks to Dream/Build with time categoriesWeek planned in under 30 minutesJob 1Gap
3Quick reality loggingOne-click "Same as planned" or quick deviation captureReality logged in under 30 seconds per blockJob 2Gap
4Time categoriesTag blocks as Proactive / Passive / ReactiveSee where peak hours actually goJob 1, 3Gap
5Mindset tagsFlag blocks as Dream/Intention or Build/AttentionTrack the balance between exploring and executingJob 1, 3Gap
6Strategic bet tagsLink blocks to numbered strategic betsSee how much time flows to what matters mostJob 1, 4Gap
7Daily themes (AIM)Assign a theme to each dayReduce daily decision overheadJob 1Gap
8Friday review panelIDEAL vs REALITY overlay with alignment scoreReview completed in under 15 minutesJob 3Gap
9Alignment score% of blocks where IDEAL ≈ REALITYSingle number: did this week match the plan?Job 3Gap
10Peak hour allocation% of peak hours on Strategic Bets #1 + #2Know if best energy goes to best workJob 3, 4Gap
11Dreamineering YieldShipped artifacts / invested hoursOne number that measures what actually mattersJob 4Gap
12Connection scoreSubjective weekly alignment to destiny (1-5)Self-reported compass checkJob 3Gap
13Resonance scoreQuality of flow with resonant others (1-5)Track whether collaboration amplifies or drainsJob 5Gap
14Intention overlap discoverySurface people whose intentions alignSerendipitous collisions become possibleJob 5Pending
15Shared intention vectorsCo-own a direction with a resonant collaboratorSolo dreams become collaborative movementsJob 5Pending

North Star Metric

Dreamineering Yield: > 0.5 artifacts/hour shipped.

Not hours logged. Not tasks completed. Artifacts shipped per hour invested. Because the world doesn't reward effort — it rewards what you put into it that others can use.


Success Metrics

MetricWhat It MeasuresTargetJob Served
Alignment Score% of blocks where IDEAL ≈ REALITY> 70%Job 1, 3
Peak Hour Allocation% peak hours on Strategic Bets #1 + #2> 70%Job 1, 4
Weekly RetentionComplete Plan → Log → Review cycle> 80%All
Connection ScoreSubjective alignment to destiny (weekly, 1-5)> 4/5Job 3
Resonance ScoreQuality of flow with resonant others (weekly, 1-5)> 3/5Job 5
Quick Log SpeedAverage time to log a reality block< 30 secondsJob 2
Planning DurationTime to complete Sunday IDEAL layer< 30 minutesJob 1
Review DurationTime to complete Friday review< 15 minutesJob 3

Awareness Levels

Where the buyer sits determines what we build next.

LevelThey KnowWhat We Need to ShowFeature Priority
Unaware"I'm just busy, that's normal"The cost of a year where IDEAL and REALITY never meetContent, not product
Problem Aware"My weeks don't match my plans"Name the gap — it's not discipline, it's feedbackAlignment score, gap visualisation
Solution AwareTime trackers and planners existWhy dual-layer beats single-layer — intention without feedback is just a wishIDEAL/REALITY overlay
Product AwareKnow this tool, not convincedRemove the hidden objection (feels like surveillance, takes too long)30-second logging, "Same as planned"
Most AwareReady to tryReduce friction to zeroOnboarding, first Sunday plan template

Validation Stack

TestEvidenceStatus
Problem existsEvery builder plans weeks that don't happen — the gap between intention and reality is universalValidated — lived experience across ventures
People payNo external validation yet — internal use onlyUnvalidated — needs pilots
You can deliverUI explorations and mock-ups completeEarly signal — spec ready, build not started
Unit economicsFreemium solo + paid team/collision featuresUnvalidated — needs pricing tests

Business Dev

The capability only matters if it closes the loop from personal pain to recurring value.

LayerDecisionInitial AssumptionEvidence to Collect
ICPWho needs this urgently?Solo founders and builders who manage their own time and feel the intention/attention gap weekly10 interviews where gap pain is named unprompted
OfferWhat do we sell?"Close the gap between what you planned and what happened — every week"5 users complete Plan → Log → Review for 3 consecutive weeks
PricingHow do we charge?Free solo tier + paid team/collision features ($10-20/mo)Willingness-to-pay interviews after 4 weeks of use
ChannelHow do we reach them?Founder communities, productivity content, dreamineering audience30% of content readers activate first Sunday plan
ConversionWhat proves value?First complete Plan → Log → Review cycle within 7 daysActivation rate > 50% in pilots
RetentionWhy do they stay?Weekly rhythm becomes habitual + alignment score compoundsWeekly active users > 60% after week 4

Commissioning

All components are pre-build. This is the specification layer — engineering builds against it.

ComponentSchemaAPIUITestsStatus
Weekly calendar (dual-layer)PendingPendingPendingPending0%
Sunday planning modePendingPendingPendingPending0%
Quick reality loggerPendingPendingPendingPending0%
Time category enginePendingPendingPendingPending0%
Mindset tag systemPendingPendingPendingPending0%
Strategic bet linkerPendingPendingPendingPending0%
Daily themes (AIM)PendingPendingPendingPending0%
Friday review panelPendingPendingPendingPending0%
Alignment score calculatorPendingPendingPendingPending0%
Dreamineering Yield trackerPendingPendingPendingPending0%
Connection/Resonance scoresPendingPendingPendingPending0%
Intention overlap discoveryPendingPendingPendingPending0%

Risks + Kill Signal

RiskMitigation
Quick log takes too long — users skip itRuthless constraint: if logging takes > 30 seconds on average, redesign the input
Seeing the gap feels punishing, not informativeFrame gap as signal, not score. "Where did the week diverge?" not "How much did you fail?"
Planning feels like overheadSunday plan must complete in < 30 minutes or the template is wrong
Alignment score becomes vanity metricPair with Dreamineering Yield — alignment without artifacts is still zero
Social features (Job 5) creep into v1Ship solo-first. The tool earns trust through personal transformation. Social emerges organically.
Feels like another time trackerThe IDEAL layer is the differentiator. Every time tracker starts with reality. This one starts with intention.

Kill criteria:

  1. Quick log > 30s average → KILL. The feedback loop dies if logging is friction.
  2. No behaviour change — alignment flat for 4 weeks → PIVOT. If the score doesn't move, the tool isn't working.
  3. Gap doesn't close — IDEAL/REALITY drift for 6 weeks → KILL. The instrument isn't producing adaptation.
  4. Feels like a chore — user stops using → KILL. If they don't return for the Sunday plan, nothing else matters.

Shape Up

Following the stage progression:

StageStatusOutput
NapkinDoneDual-layer calendar, IDEAL/REALITY gap, time categories, mindset tags
Mock-upDoneUI explorations for weekly view, logging, and review panels
MarketIn progressThis PRD + internal use of the planning pattern
BuildNot startedEngineering spec ready for handoff
DemandNot startedNeed 5 external users completing Plan → Log → Review for 3 weeks

Appetite: 6-week cycle. Fixed time, variable scope. The solo Plan → Log → Review loop ships first. Social features, collision matching, and team views follow only if solo retention proves the core loop works.


V1 Philosophy

Ship solo-first so the tool earns trust through personal transformation. No social features, no team views, no collision matching in v1. One person, one week, one calendar, one gap score. If that doesn't change behaviour, adding social won't save it.

The collision mechanics (Job 5) are the multiplier — but multiplying zero is still zero.


Currently Growing In

VentureRoleWhy Here
dreamineeringPrimaryThe intention/attention gap is the core Dreamineering problem — turning dreams into shipped artifacts

This is a Mycelium capability, not a product for one venture. Any mushroom cap that needs intention/attention alignment can compose from this primitive. A betterpractice daily practice tracker, a stackmates team planning view, a touchforfun creative session planner — all instances of the same dual-layer pattern.


Next Steps

1. Validate the Sunday planning ritual with 5 builders — does the IDEAL layer get filled?
2. Build the minimum quick-logger — can reality be captured in under 30 seconds?
3. Ship Friday review with alignment score — does seeing the gap change next week's plan?
4. Measure: do users return for week 2? Week 3? Week 4?
5. Only then: explore intention overlap discovery (Job 5)

Smallest move: One person. One Sunday plan. One week of reality logging. One Friday review. Does the alignment score change how they plan week two? That's the signal.


Context

  • Prompt Deck — The complementary instrument: Prompt Deck aligns WHAT matters, Time+Mind closes the gap between WHAT and DID
  • Players — The ecosystem of beings who use the instrument — biological and phygital, each wearing different hats
  • Situational Wisdom — What the closed gap produces: knowing which principles apply to THIS moment
  • Culture — Connection and Resonance scores measure culture; culture builds community
  • Jobs To Be Done — Demand-side thinking: what progress, not what features
  • Validate Demand — Awareness levels and kill signals
  • JTBD Interviews — Extract real jobs from real people
  • Shape Up — Fixed time, variable scope
  • VVFL Loop — The core feedback loop this instrument serves
  • Time Management — Domain context for temporal alignment
  • Energy Management — Peak hours and energy allocation patterns
  • Meetings — Where time alignment meets collaboration
  • Phygital Mycelium — The capability network this PRD belongs to
  • Mushroom Caps — The ventures growing from this network
  • Live Exploration — Current design explorations