Time + Mind Navigation
Do the right thing in the right moment for the right reasons in the right spirit.
That's the job. And nobody has a tool for it.
The Job
INTENTION without ATTENTION = Dreams that never ship. ATTENTION without INTENTION = Building the wrong thing.
The gap between IDEAL and REALITY is where value leaks. Every week. Every person. Every venture. You plan on Sunday with clarity. By Wednesday, reactive noise has eaten the plan. By Friday, you can't remember what you intended — only what happened.
| What they use now | Why it fails |
|---|---|
| Google Calendar | Events, not intentions. No distinction between proactive and reactive time. |
| To-do lists | Tasks without rhythm. No weekly arc. No alignment score. |
| Time trackers | Surveillance after the fact. Logs what happened, never what should have. |
| Notion boards | Beautiful planning, zero feedback on whether reality matched the plan. |
| Journaling | Reflective but disconnected from the calendar where life actually happens. |
The job: "I need to align what I dream with what I do — and close the gap weekly."
The hidden objection: "What if seeing the gap just makes me feel bad?" The dual-layer answers that — the gap isn't judgment, it's signal. Signal compounds. Judgment decays.
Demand-Side Jobs
Every feature exists because someone is struggling to make progress. No struggle, no feature. These are the jobs — derived from how builders actually lose weeks, not how productivity gurus say they should spend them.
Job 1: Align Dreams with Reality Weekly
Situation: Sunday evening. A founder sits down to plan the week. They have three ventures, a content pipeline, deep work that keeps getting displaced, and a nagging sense that last week was busy but not productive.
| Element | Detail |
|---|---|
| Struggling moment | Staring at a blank calendar trying to decide what matters this week |
| Current workaround | Copy last week's calendar, move the meetings, hope for the best |
| What progress looks like | IDEAL layer specified in under 30 minutes — time blocks allocated to Dream/Intention or Build/Attention mode |
| Hidden objection | "Planning takes too long and the plan falls apart by Tuesday anyway" |
| Switch trigger | When a quarter ends and they can't point to a single shipped artifact despite being "busy" every week |
Job 2: Track and Close Daily Loops
Situation: End of the day. A builder finishes a block of time. They need to log what actually happened — fast enough that they don't skip it, detailed enough that Friday review has something to work with.
| Element | Detail |
|---|---|
| Struggling moment | Knowing the day diverged from the plan but having no record of how |
| Current workaround | Don't track. Reconstruct from memory on Friday. Lose the signal. |
| What progress looks like | Reality logged in under 30 seconds per block — one-click "Same as planned" for blocks that matched |
| Hidden objection | "This feels like surveillance" |
| Switch trigger | When they realise they spent 60% of peak hours on reactive work and didn't know until the month was gone |
Job 3: Review and Compound Progress
Situation: Friday afternoon. The week is over. A builder needs to see: did reality match intention? Where did the gap appear? What pattern keeps repeating? What should change next week?
| Element | Detail |
|---|---|
| Struggling moment | No structured review — the week ends, the next one starts, nothing compounds |
| Current workaround | Vague sense of "good week" or "bad week" with no data |
| What progress looks like | Gap visualisation completed in under 15 minutes — alignment score visible, patterns named |
| Hidden objection | "I know what went wrong, I don't need a chart to tell me" |
| Switch trigger | When the same pattern (reactive displacement, context-switching, missed deep work) repeats for a month and they only see it in retrospect |
Job 4: Track Dreamineering Yield
Situation: A builder invests 40 hours a week. How many artifacts shipped? What's the ratio? Is it improving?
| Element | Detail |
|---|---|
| Struggling moment | No connection between time invested and value shipped |
| Current workaround | Gut feeling. "I was productive this quarter." Were you? |
| What progress looks like | Single number visible: shipped artifacts / invested hours |
| Hidden objection | "Creativity can't be measured" |
| Switch trigger | When they look back at 6 months and can't name 3 things they shipped |
Job 5: Enable Like Minds to Collide
Situation: Two builders are working on overlapping intentions — but neither knows the other exists. Their calendars are private. Their dreams are invisible. The collision that would accelerate both of them never happens.
| Element | Detail |
|---|---|
| Struggling moment | Working alone on something someone else has already solved or is actively solving |
| Current workaround | Accidental discovery at meetups, Twitter, or through a mutual connection |
| What progress looks like | Serendipitous collisions that produce co-owned vectors — intentions discovered, not declared |
| Hidden objection | "I don't want to share my calendar with strangers" |
| Switch trigger | When they discover — months later — that someone in their network was building the exact complementary thing |
Personas
Solo Dreamineer (Primary)
25-45, tech-savvy, building something they believe in. Could be a founder, a creator, or a senior engineer with side ventures. They manage their own time. Nobody tells them what to do — which is both the freedom and the problem.
"I need to turn my dreams into artifacts without losing my soul to reactive noise."
They don't lack ambition. They lack a feedback loop between intention and attention.
Collaborative Builder (Secondary)
Teams or co-founders who need shared intention alignment. Not just "who's doing what" (project management) but "are we pointed at the same dream and is reality converging?"
"The journey is better with people who resonate."
This persona emerges naturally once the solo tool earns trust. You don't build social features before the individual loop works.
Core Duality
The instrument has two layers on one weekly calendar:
┌──────────────────────────────────────────┐
│ IDEAL LAYER (Sunday) │
│ What you INTEND to do this week │
│ Dream/Intention ←→ Build/Attention │
│ Time categories: PROACTIVE / PASSIVE / │
│ REACTIVE │
│ Strategic bet tags │
│ Daily themes (AIM Framework) │
├──────────────────────────────────────────┤
│ REALITY LAYER (Daily) │
│ What ACTUALLY happened │
│ Quick log: <30s per block │
│ One-click "Same as planned" │
│ Deviation capture │
├──────────────────────────────────────────┤
│ GAP VISUALISATION (Friday) │
│ IDEAL vs REALITY overlay │
│ Alignment score │
│ Pattern detection │
│ Dreamineering Yield metric │
└──────────────────────────────────────────┘
| Layer | When | Duration | Mode |
|---|---|---|---|
| IDEAL | Sunday planning | < 30 min | Deliberate — allocate blocks to intention or attention |
| REALITY | Throughout the day | < 30s per block | Friction-free — log what happened, move on |
| GAP | Friday review | < 15 min | Reflective — see alignment, name patterns, adjust |
Time Categories
Every block is tagged:
| Category | Meaning | Healthy Target |
|---|---|---|
| PROACTIVE | You chose this — deep work, strategic bets, creation | > 50% of peak hours |
| PASSIVE | Maintenance — email, admin, routine tasks | < 30% |
| REACTIVE | Unplanned — interruptions, emergencies, context switches | < 20% |
Mindset Tags
Each block carries a mindset flag:
| Tag | Mode | Energy |
|---|---|---|
| Dream / Intention | Divergent — exploring, designing, questioning | Creative, expansive |
| Build / Attention | Convergent — executing, shipping, closing loops | Focused, disciplined |
The weekly rhythm alternates between modes. Too much dreaming without building = nothing ships. Too much building without dreaming = the wrong thing ships.
Feature / Function / Outcome
Every row maps a feature to the function it performs, the outcome the user experiences, and delivery state.
| # | Feature | Function | Outcome | Job | State |
|---|---|---|---|---|---|
| 1 | Dual-layer weekly calendar | Separate IDEAL and REALITY on the same timeline | See intention and attention side by side | Job 1, 2 | Gap |
| 2 | Sunday planning mode | Allocate blocks to Dream/Build with time categories | Week planned in under 30 minutes | Job 1 | Gap |
| 3 | Quick reality logging | One-click "Same as planned" or quick deviation capture | Reality logged in under 30 seconds per block | Job 2 | Gap |
| 4 | Time categories | Tag blocks as Proactive / Passive / Reactive | See where peak hours actually go | Job 1, 3 | Gap |
| 5 | Mindset tags | Flag blocks as Dream/Intention or Build/Attention | Track the balance between exploring and executing | Job 1, 3 | Gap |
| 6 | Strategic bet tags | Link blocks to numbered strategic bets | See how much time flows to what matters most | Job 1, 4 | Gap |
| 7 | Daily themes (AIM) | Assign a theme to each day | Reduce daily decision overhead | Job 1 | Gap |
| 8 | Friday review panel | IDEAL vs REALITY overlay with alignment score | Review completed in under 15 minutes | Job 3 | Gap |
| 9 | Alignment score | % of blocks where IDEAL ≈ REALITY | Single number: did this week match the plan? | Job 3 | Gap |
| 10 | Peak hour allocation | % of peak hours on Strategic Bets #1 + #2 | Know if best energy goes to best work | Job 3, 4 | Gap |
| 11 | Dreamineering Yield | Shipped artifacts / invested hours | One number that measures what actually matters | Job 4 | Gap |
| 12 | Connection score | Subjective weekly alignment to destiny (1-5) | Self-reported compass check | Job 3 | Gap |
| 13 | Resonance score | Quality of flow with resonant others (1-5) | Track whether collaboration amplifies or drains | Job 5 | Gap |
| 14 | Intention overlap discovery | Surface people whose intentions align | Serendipitous collisions become possible | Job 5 | Pending |
| 15 | Shared intention vectors | Co-own a direction with a resonant collaborator | Solo dreams become collaborative movements | Job 5 | Pending |
North Star Metric
Dreamineering Yield: > 0.5 artifacts/hour shipped.
Not hours logged. Not tasks completed. Artifacts shipped per hour invested. Because the world doesn't reward effort — it rewards what you put into it that others can use.
Success Metrics
| Metric | What It Measures | Target | Job Served |
|---|---|---|---|
| Alignment Score | % of blocks where IDEAL ≈ REALITY | > 70% | Job 1, 3 |
| Peak Hour Allocation | % peak hours on Strategic Bets #1 + #2 | > 70% | Job 1, 4 |
| Weekly Retention | Complete Plan → Log → Review cycle | > 80% | All |
| Connection Score | Subjective alignment to destiny (weekly, 1-5) | > 4/5 | Job 3 |
| Resonance Score | Quality of flow with resonant others (weekly, 1-5) | > 3/5 | Job 5 |
| Quick Log Speed | Average time to log a reality block | < 30 seconds | Job 2 |
| Planning Duration | Time to complete Sunday IDEAL layer | < 30 minutes | Job 1 |
| Review Duration | Time to complete Friday review | < 15 minutes | Job 3 |
Awareness Levels
Where the buyer sits determines what we build next.
| Level | They Know | What We Need to Show | Feature Priority |
|---|---|---|---|
| Unaware | "I'm just busy, that's normal" | The cost of a year where IDEAL and REALITY never meet | Content, not product |
| Problem Aware | "My weeks don't match my plans" | Name the gap — it's not discipline, it's feedback | Alignment score, gap visualisation |
| Solution Aware | Time trackers and planners exist | Why dual-layer beats single-layer — intention without feedback is just a wish | IDEAL/REALITY overlay |
| Product Aware | Know this tool, not convinced | Remove the hidden objection (feels like surveillance, takes too long) | 30-second logging, "Same as planned" |
| Most Aware | Ready to try | Reduce friction to zero | Onboarding, first Sunday plan template |
Validation Stack
| Test | Evidence | Status |
|---|---|---|
| Problem exists | Every builder plans weeks that don't happen — the gap between intention and reality is universal | Validated — lived experience across ventures |
| People pay | No external validation yet — internal use only | Unvalidated — needs pilots |
| You can deliver | UI explorations and mock-ups complete | Early signal — spec ready, build not started |
| Unit economics | Freemium solo + paid team/collision features | Unvalidated — needs pricing tests |
Business Dev
The capability only matters if it closes the loop from personal pain to recurring value.
| Layer | Decision | Initial Assumption | Evidence to Collect |
|---|---|---|---|
| ICP | Who needs this urgently? | Solo founders and builders who manage their own time and feel the intention/attention gap weekly | 10 interviews where gap pain is named unprompted |
| Offer | What do we sell? | "Close the gap between what you planned and what happened — every week" | 5 users complete Plan → Log → Review for 3 consecutive weeks |
| Pricing | How do we charge? | Free solo tier + paid team/collision features ($10-20/mo) | Willingness-to-pay interviews after 4 weeks of use |
| Channel | How do we reach them? | Founder communities, productivity content, dreamineering audience | 30% of content readers activate first Sunday plan |
| Conversion | What proves value? | First complete Plan → Log → Review cycle within 7 days | Activation rate > 50% in pilots |
| Retention | Why do they stay? | Weekly rhythm becomes habitual + alignment score compounds | Weekly active users > 60% after week 4 |
Commissioning
All components are pre-build. This is the specification layer — engineering builds against it.
| Component | Schema | API | UI | Tests | Status |
|---|---|---|---|---|---|
| Weekly calendar (dual-layer) | Pending | Pending | Pending | Pending | 0% |
| Sunday planning mode | Pending | Pending | Pending | Pending | 0% |
| Quick reality logger | Pending | Pending | Pending | Pending | 0% |
| Time category engine | Pending | Pending | Pending | Pending | 0% |
| Mindset tag system | Pending | Pending | Pending | Pending | 0% |
| Strategic bet linker | Pending | Pending | Pending | Pending | 0% |
| Daily themes (AIM) | Pending | Pending | Pending | Pending | 0% |
| Friday review panel | Pending | Pending | Pending | Pending | 0% |
| Alignment score calculator | Pending | Pending | Pending | Pending | 0% |
| Dreamineering Yield tracker | Pending | Pending | Pending | Pending | 0% |
| Connection/Resonance scores | Pending | Pending | Pending | Pending | 0% |
| Intention overlap discovery | Pending | Pending | Pending | Pending | 0% |
Risks + Kill Signal
| Risk | Mitigation |
|---|---|
| Quick log takes too long — users skip it | Ruthless constraint: if logging takes > 30 seconds on average, redesign the input |
| Seeing the gap feels punishing, not informative | Frame gap as signal, not score. "Where did the week diverge?" not "How much did you fail?" |
| Planning feels like overhead | Sunday plan must complete in < 30 minutes or the template is wrong |
| Alignment score becomes vanity metric | Pair with Dreamineering Yield — alignment without artifacts is still zero |
| Social features (Job 5) creep into v1 | Ship solo-first. The tool earns trust through personal transformation. Social emerges organically. |
| Feels like another time tracker | The IDEAL layer is the differentiator. Every time tracker starts with reality. This one starts with intention. |
Kill criteria:
- Quick log > 30s average → KILL. The feedback loop dies if logging is friction.
- No behaviour change — alignment flat for 4 weeks → PIVOT. If the score doesn't move, the tool isn't working.
- Gap doesn't close — IDEAL/REALITY drift for 6 weeks → KILL. The instrument isn't producing adaptation.
- Feels like a chore — user stops using → KILL. If they don't return for the Sunday plan, nothing else matters.
Shape Up
Following the stage progression:
| Stage | Status | Output |
|---|---|---|
| Napkin | Done | Dual-layer calendar, IDEAL/REALITY gap, time categories, mindset tags |
| Mock-up | Done | UI explorations for weekly view, logging, and review panels |
| Market | In progress | This PRD + internal use of the planning pattern |
| Build | Not started | Engineering spec ready for handoff |
| Demand | Not started | Need 5 external users completing Plan → Log → Review for 3 weeks |
Appetite: 6-week cycle. Fixed time, variable scope. The solo Plan → Log → Review loop ships first. Social features, collision matching, and team views follow only if solo retention proves the core loop works.
V1 Philosophy
Ship solo-first so the tool earns trust through personal transformation. No social features, no team views, no collision matching in v1. One person, one week, one calendar, one gap score. If that doesn't change behaviour, adding social won't save it.
The collision mechanics (Job 5) are the multiplier — but multiplying zero is still zero.
Currently Growing In
| Venture | Role | Why Here |
|---|---|---|
| dreamineering | Primary | The intention/attention gap is the core Dreamineering problem — turning dreams into shipped artifacts |
This is a Mycelium capability, not a product for one venture. Any mushroom cap that needs intention/attention alignment can compose from this primitive. A betterpractice daily practice tracker, a stackmates team planning view, a touchforfun creative session planner — all instances of the same dual-layer pattern.
Next Steps
1. Validate the Sunday planning ritual with 5 builders — does the IDEAL layer get filled?
2. Build the minimum quick-logger — can reality be captured in under 30 seconds?
3. Ship Friday review with alignment score — does seeing the gap change next week's plan?
4. Measure: do users return for week 2? Week 3? Week 4?
5. Only then: explore intention overlap discovery (Job 5)
Smallest move: One person. One Sunday plan. One week of reality logging. One Friday review. Does the alignment score change how they plan week two? That's the signal.
Context
- Prompt Deck — The complementary instrument: Prompt Deck aligns WHAT matters, Time+Mind closes the gap between WHAT and DID
- Players — The ecosystem of beings who use the instrument — biological and phygital, each wearing different hats
- Situational Wisdom — What the closed gap produces: knowing which principles apply to THIS moment
- Culture — Connection and Resonance scores measure culture; culture builds community
- Jobs To Be Done — Demand-side thinking: what progress, not what features
- Validate Demand — Awareness levels and kill signals
- JTBD Interviews — Extract real jobs from real people
- Shape Up — Fixed time, variable scope
- VVFL Loop — The core feedback loop this instrument serves
- Time Management — Domain context for temporal alignment
- Energy Management — Peak hours and energy allocation patterns
- Meetings — Where time alignment meets collaboration
- Phygital Mycelium — The capability network this PRD belongs to
- Mushroom Caps — The ventures growing from this network
- Live Exploration — Current design explorations