Players
Who creates harmony?
Demand-Side Jobs
Job 1: Founder Alignment
Situation: Starting a new venture or entering a new quarter with too many priorities.
| Element | Detail |
|---|---|
| Struggling moment | Strategy session produces 30 items. Can't see which five matter. |
| Current workaround | Notion board, Google Doc, whiteboard photo that fades |
| What progress looks like | 25 cells filled. Gaps visible. Weekly review takes 10 minutes. |
| Hidden objection | "I don't want to commit to five — what if I'm wrong?" |
| Switch trigger | Third strategy session in a row that produces no lasting artifact |
Job 2: Living Pitch
Situation: Preparing to pitch an idea to investors, partners, or a team.
| Element | Detail |
|---|---|
| Struggling moment | Pitch deck freezes at version 1. Reality moves. Slides don't. |
| Current workaround | Remake slides before every meeting. Copy-paste from old decks. |
| What progress looks like | One living deck that compounds — each review sharpens the pitch |
| Hidden objection | "Investors expect slides, not a grid" |
| Switch trigger | Pitched with stale data. Lost credibility. |
Job 3: Personal Navigation
Situation: Life transition — career change, health goal, relationship rebuild.
| Element | Detail |
|---|---|
| Struggling moment | Too many dimensions changing at once. No single view. |
| Current workaround | Journal, therapy, self-help books — all separate, none connected |
| What progress looks like | Five life priorities visible. Gaps named. Weekly check-in ritual. |
| Hidden objection | "Self-reflection tools feel cringe" |
| Switch trigger | Something breaks — burnout, breakup, wake-up call |
ICP: The Misaligned Operator
Founders, team leads, and operators who run strategy sessions that produce clarity — then watch it evaporate. They've tried Notion, Miro, Google Docs, whiteboard photos. Everything is either too open (no structure forces completion) or too rigid (40-page business plans written once, never updated).
They don't need another canvas. They need a constraint that makes compression deliberate.
Psycho-logic: "I know I should prioritise. I just can't see it all on one page." The hidden fear isn't picking wrong — it's that seeing the gaps will reveal how much they don't know. The grid makes that safe by normalising gaps as strategy, not failure.
Context
- ICP Framework — Target definition with psycho-logic
- Jobs To Be Done — Demand-side thinking
- Spec Hub — Back to planning frame