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Performance

How do we know it's working?

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Priority Score

PRIORITY = Pain x Demand x Edge x Trend x Conversion

DimensionScoreEvidence
Pain53-5 tools per deal. 20-40h per RFP. Copy-paste from Word docs. 22% win rate.
Demand4App live with real data. 23 contacts, 3 ventures. No competitor has native RFP workflow.
Edge3Vertical CRM + AI auto-fill + compounding library. No proprietary data yet.
Trend4AI vertical SaaS fastest growing. Construction tech accelerating. Library compounds into moat.
Conversion3$30-80/seat vs Salesforce $75-300. Internal use only. Needs pilot + first invoice.
Composite7205 x 4 x 3 x 4 x 3

North Star

Win Rate > 30% (currently 22%). If win rate doesn't move, the tool is busy work.

Success Metrics

#MetricTargetNow
O1Win rate>30%22%
O2First answer to libraryWithin 7 days of pilotN/A
O3Deal creation (activation)Within 48h of onboardingN/A
O4Library size10+ approved with confidence0
O5Weekly active usageCRM + RFP modulesInternal only

Kill signal: Contacts but no deals = rolodex. Ventures but no answers = project board.

Context