Drive
Nightmares make people move. Dreams give them direction.
Fear pushes. Hope pulls. Both create movementโbut the loops they create are different.
Two Forcesโ
| Push (Scarcity) | Pull (Abundance) |
|---|---|
| Loud | Quiet |
| Urgent | Patient |
| Exhausting | Energizing |
| Burns out | Compounds |
| Minimum to escape pain | Beyond what's required |
The brain treats social needs like survival needs. Threats trigger stress and reduce performance. Rewards increase engagement and creativity.
Core Desiresโ
๐๏ธ Autonomy
You can use money to spend your time as you wish.
๐๏ธ Belonging
Teams that connect better play better.
๐๏ธ desire-certainty
Certainty
๐๏ธ Fairness
This is our perception of fair exchanges and treatment.
๐๏ธ Gratitude
At our core we most crave gratitude from having fulfilled our sense of purpose.
๐๏ธ Status
Status
The Shiftโ
- Push gets you started
- Pull keeps you going
Use fear to break inertia. Then shift to desire to sustain momentum.
The question isn't whether you have drive. It's whether your drive source is sustainable.
Contextโ
- Character - Who you are when drive fails
- Purpose - What pulls when nothing pushes
- Flow - Where drive becomes effortless
- Matrix Thinking - See the push/pull forces at play
- Incentive Engineering - Encode drive into protocols
What desire is strong enough to outlast your fears?