Skip to main content

Consulting to Tradies

High-Ticket Coaching/Consulting for Trades Businesses to help owners of trade businesses (plumbing, electrical, building etc.) increase their profitability and efficiency.

Strategic Positioning​

  • Niching: Focusing specifically on tradie businesses allows for highly targeted marketing and specialized program content.
  • Authority: Building authority through content marketing, speaking engagements, and industry partnerships is crucial for attracting high-paying clients.
  • Results-Oriented: The program must deliver measurable results to justify the high-ticket price point.
  • Community: A strong community can provide valuable peer support and increase client retention.

Key Elements​

  • Target Audience: Owners of plumbing, electrical, and similar trade businesses making $35,000 - $1.5 million in monthly revenue.
  • Value Proposition: Help tradies nail their pricing, install systems, improve their team, sort their cash flow, and get more jobs. This implies improvements in pricing strategy, operational efficiency, team management, financial management, and sales/marketing.

Delivery Method:

  • Coaching/Consulting: Personalized guidance and support.
  • Training Programs: Structured courses and materials.
  • Community: Peer support and networking (common in high-ticket programs).

Pricing: High-ticket price point (thousands or tens of thousands of dollars) given the target market and the promised outcomes. Exact pricing is not available from the provided link.

Sales Process: Uses a "free trial session" as a lead magnet to qualify prospects and showcase the value of their program. This session likely involves a needs assessment and a tailored presentation of how the program can address the specific challenges of the tradie's business.

Playbook​

Strategy for delivering The Profitable Tradie Program

Lead Generation & Qualification​

  1. Attract Leads:
    • Content Marketing: Create valuable content (blog posts, articles, videos, podcasts) addressing the common challenges faced by tradie business owners. Topics could include pricing strategies, team management, cash flow optimization, marketing tips, etc.
    • Paid Advertising: Utilize targeted ads on platforms like Facebook, Instagram, and Google Ads to reach the target audience.
    • Partnerships: Collaborate with industry associations, suppliers, and other relevant organizations.
  2. Free Trial/Assessment: Offer a free trial session or business assessment as a lead magnet to capture contact information and qualify prospects.
    • The application form is crucial. It helps the team prepare for the session and understand the prospect's specific needs and pain points.
  3. Lead Nurturing: Use email marketing and other communication channels to nurture leads and build relationships.
    • Share valuable content, case studies, and testimonials to demonstrate the program's effectiveness.

Sales & Onboarding​

  1. Consultation/Sales Call: Conduct a personalized consultation/sales call to:
    • Understand the prospect's business challenges and goals in detail.
    • Present a customized solution based on the "Profitable Tradie Program."
    • Highlight the ROI and benefits of the program.
    • Address any concerns or objections.
  2. Close the Sale: Offer flexible payment options and guarantees to reduce risk and encourage enrollment.
  3. Onboarding: Provide a smooth onboarding experience to set new clients up for success.
    • Introduce them to the program, resources, and community.
    • Establish clear expectations and goals.

Program Delivery & Support​

  1. Coaching/Consulting Sessions: Deliver regular coaching/consulting sessions to provide personalized guidance and support.
  2. Training Modules: Provide access to structured training modules covering key areas of business management.
  3. Community Engagement: Foster a supportive community where members can connect, share ideas, and learn from each other.
  4. Progress Tracking: Track client progress and provide feedback to ensure they are achieving their goals.

Retention & Referrals​

  1. Ongoing Support: Provide ongoing support and resources to help clients sustain their results.
  2. Upselling/Cross-selling: Offer additional programs or services to help clients further improve their businesses.
  3. Referral Program: Encourage satisfied clients to refer new prospects to the program.
  4. Testimonials & Case Studies: Collect testimonials and case studies to showcase the program's success and attract new clients.

Systems Thinking​

Value System, Belief System and Control System

  • Value System: Focus on practical, actionable strategies that deliver tangible results for tradie business owners. Emphasize the importance of financial stability, operational efficiency, and work-life balance.
  • Belief System: A strong belief in the potential of tradie businesses to achieve significant growth and profitability with the right systems and support. A belief that tradies deserve to be fairly compensated for their hard work and expertise.
  • Control System: Implement systems to track client progress, measure program effectiveness, and gather feedback for continuous improvement. Use data-driven insights to optimize marketing, sales, and program delivery.