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Memes

Memes carry social currency.

The best memecoins tokenize goodwill by capturing attention to feed the imagination and build bonds of loyalty.

In 14th century Europe, the term "coining" was associated with inventing words. In the late 16th century, "coining a phrase" implied the invention of a series of words used to complete a sentence.

Aphorisms​

Aphorisms are a pithy observation which contains a general truth.

Messaging​

Ogilvy's "80 cents in the dollar" principle for crafting headlines aligns with the structure and function of digital marketing through memes/memecoins.

The key to success is to leverage the immediate impact of meme culture by relating entertainment with substance by linking to content or community discussions that provide information that provides value.

  1. Memes as Headlines: Memes essentially function as visual headlines. They capture attention instantly and convey a core message or emotion in a single, digestible format.
  2. Immediate Impact: Like powerful headlines, memes have the ability to make an immediate impact, often eliciting an emotional response (humour, surprise, relatability) within seconds.
  3. Context in the Thread: The "body copy" in memecoin marketing often exists in the accompanying thread, comments, or linked content. This is where the substantive information about the coin, its technology, and potential can be found.
  4. Layered Meaning: Memes often contain layers of meaning, with the surface humour drawing people in, while deeper cultural references or inside jokes reward engagement and foster community.
  5. Call to Action: Effective memes, like good headlines, often implicitly or explicitly encourage further action - be it sharing, commenting, or investigating the memecoin further.
  6. Brand Identity: Memes can quickly establish and reinforce a memecoin's brand identity, much like how a consistent headline style can define a product's voice.
  7. Viral Potential: The shareable nature of memes amplifies their reach, potentially giving memecoin projects exposure far beyond their initial audience - a marketer's dream.
  8. Emotional Connection: Memes, like powerful headlines, can create an emotional connection with the audience, which is crucial for building brand loyalty in the volatile crypto space.

By treating memes as the headlines of memecoin marketing, projects can:

  1. Capture attention quickly in a crowded market
  2. Convey core messages efficiently
  3. Encourage deeper engagement with more substantial content
  4. Build a recognizable brand identity
  5. Foster community and loyalty among holders

It's funnier when it's true, more valuable when it's funny. The most effective marketing campaigns have humour.

Schelling Points​

Memes concentrate the imagination to create Schelling Points that optimise human potential through collaborative co-ordination.