Skip to main content

Flow Life

Flow is a new residential real estate venture generated significant interest and investment, many details about its exact operating model and how it will implement its vision remain unclear. The company's website is still minimal, and the full business plan has not been made public as of 2024.

https://www.flow.life/

Reinvent living spaces to promote communities that live in flow.

Tbe business model is built on four main pillars:

  • A property management company to handle day-to-day operations
  • A real estate management company to hold assets
  • A financial services company
  • A mechanism to share value with "value creators" (likely tenants)

Funding and Valuation:

  • Flow received a $350 million investment from Andreessen Horowitz (a16z) in August 2022
  • This investment valued the company at over $1 billion before launch, making it a "unicorn"

Property Portfolio:

  • Flow plans to initially operate 3,000 apartment units purchased by Neumann
  • These properties are located in Nashville, Atlanta, Miami, and Fort Lauderdale
  • First Property, 639-apartment complex in Fort Lauderdale

Operating Model:​

  • Flow aims to revolutionize the rental housing market by creating a sense of ownership and community for renters
  • The company plans to offer concierge-like benefits to tenants
  • It will provide management services for Neumann's properties and potentially third-party landlords
  • Flow is developing an app to enhance the resident experience, including features for inter-tenant communication, maintenance requests, and virtual keys

Community Focus:

  • The company emphasizes creating a community-driven living experience
  • This approach is inspired by Neumann's background in Israeli kibbutz living, but with a capitalist twist

Tenant Equity:

  • Hints at a mechanism to provide renters with some form of equity or "perceived value" in their living spaces
  • Reports suggest a digital crypto wallet within Flow's financial services

Property Management:

  • Flow is focusing on improving living standards in its properties, with increased attention to maintenance, security, and amenities
  • The company aims to differentiate itself from traditional apartment complexes by being more resident-focused

Tech Strategy​

Flow's approach is centred on creating a technology-driven, community-focused living experience that blends aspects of renting and ownership. By integrating these various technologies, Flow aims to transform traditional apartment living into a more connected, efficient, and value-driven ecosystem for residents. How technologies will be used to redefine the residential real estate ecosystem:

  1. Native Mobile App: Flow is developing a proprietary app to enhance the resident experience. This app will likely facilitate seamless communication, maintenance requests, and access to building amenities.
  2. Backend Systems: The company is rebuilding backend systems to manage properties more efficiently. This suggests an emphasis on streamlining operations and improving property management through technology.
  3. Blockchain and Cryptocurrency: While details are limited, there are indications that Flow may incorporate blockchain technology and potentially a cryptocurrency component. This could be used to create a tokenized rewards program or facilitate crypto payments, although the exact implementation remains unclear.
  4. Digital Wallet: Reports suggest Flow is planning to launch a digital wallet for cryptocurrencies. However, its connection to the core real estate business is not yet fully defined.
  5. Community-Driven Technology: Flow aims to use technology to foster a sense of community among residents. This could involve features for inter-tenant communication and organizing community events.
  6. Integrated Management Systems: Flow is developing a vertically integrated system that combines property ownership, technology, and management teams. This holistic approach aims to create a seamless experience for residents.
  7. Data Analytics: While not explicitly mentioned, it's likely that Flow will use data analytics to optimize property management, predict maintenance needs, and improve the overall resident experience.
  8. IoT and Smart Home Technology: Although not directly stated, given the focus on modernizing the living experience, Flow may incorporate IoT devices and smart home technologies into their properties.

Media Coverage​