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Business

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Shouldn't it be much easier to start and run a successful business?

What does success look like?

Mantra

Play long-term games with long-term people.

AI+Crypto Rails​

What if the discipline and standards of chemical engineering were applied to improving business systems?

Without discipline books and documentation is a waste of time. For a piece of information to be valuable it need to be timely, succinctly accurate and actionable.

From First Principles we can engineer a Standardized Library of Business P&IDs that Internet Native Citizens follow to close feedback loops of continuous improvement for generating and distributing value to society.

Crypto needs boots on the ground to drive progress - Santiago Santos

Operating Model​

Use First Principles to build systems that deliver optimum outcomes and create a positive flywheel of goodwill.

  • Problems: The reason your business exists.
  • First Principles: Practices for interpreting the truth.
  • Business Models: The foundation for activities and desired outcomes.
  • Business Strategy: Where you need to be positioned to have valuable point of difference.
  • Operations Playbook: Efficient execution of key activities outlined in the business model.
  • Business Roles: Human/Agents teams that can follow/improve the playbook to implement/improve strategy.
  • Business Records: Outcomes from operations that are captured in a single source of truth.
  • Business Innovation: What if systems for growth were tradable and implemented on an open platform?
  • Profitability: Increase Sales, Decrease Costs

Growth Strategy: Sales is like fishing with a speargun—focused, precise, and designed for landing high-value targets. Marketing, on the other hand, is like casting a net—broad, scalable, and aimed at capturing as many opportunities as possible. The strategy you choose should depend on the size of your target 'fish,' the difficulty of reeling them in, and how long you can sustain yourself on the catch. - Berleytrails

Context​

Engineer systems to go from 0 to 1 at the speed of inspiration to create virtuous feedback loops that build trust by spreading goodwill.