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Business

Sell to build, build to sell, ask better questions, take better decisions, let value flow.

Play long term games with long term people to build trusted connections for distributing products that generate long term value.

It not what you know but who you can trust that makes the difference.

Fundamentals

Earn More, Spend Less

Revenue

  1. Sell more per sale
  2. Sell more often
  3. Grow distribution
  4. Increase prices
  5. Reinvest smarter

Costs

  1. Cost of Direct Wages
  2. Cost of Sales and Marketing
  3. Cost of Infrastructure
  4. Cost of Goods Sold
  5. Cost of Indirect Wages

Sell

Sell the dream to build the desire. Everyone must be able to sell, because selling starts internally when first deciding how to deliver products that will a compelling differentiated value proposition.

Selling why with strong internal communication leads to projecting an authentically believable outer voice.

Which business models form strongest moats of loyalty and liquidity in decentralised networks?

Build

The production of goods and services through the transformation of raw materials and resources into valuable products perceived as positive changes to global state. Engineer protocols that:

  1. Enforce Discipline
  2. Deliver Valued Products
  3. Grow Trusted Connections

Cost Centres

FunctionsNotesCapability
RevenueDeliver trusted solutions to build loyalty
ComplianceUnderstand regulations
ManagementEliminate waste, improve quality
StrategyPlaying field, northstar and identity

Questions

What question should you be reflecting on?

  1. What are we trying to achieve?
  2. How do we know we are making progress?
  3. How can we track performance over time?
  4. Which activity is critical to the success of your business?
  5. Are we leveraging technology as well as possible?

Alignment of Purpose

Gaining alignment of intention is the hardest and most valuable problem to solve. Gather people of shared values and complimentary talents to feed the dream.

Stories shape culture, culture creates trust, trust builds loyalty, loyalty builds liquidity.

Idea Maze

Alignment of intention and attention on Northstar with capability to change tack as required to navigate rough seas.

Better decision making processes leads to better lives.

Critical Mass

Platform for success.

Leverage your time and attention to gather valuable assets.

Traction

Sales traction, focus attention

  1. Traffic
  2. Capture
  3. Follow Up
  4. Automation

Sales funnel / Revenue streams

Anti-Fragility

Use shocks to systems to grow resilience.

  • Evolve with experiments
  • Engineer resilience
  • Eliminate waste
  • React faster

Culture is critical to anti-fragility.