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Pretty Mint

Marketing Toolkit​

ToolMonthly Cost (Low-High)Role(s) Using ItBusiness Functions Supported
NotionFree – $8Creative Director, Marketing LeadPlanning, Content Calendar, Feedback tracking
PinterestFreeVisual Strategist, Content CreatorMoodboarding, Creative Research
MilanoteFree – $10Art Director, Campaign StrategistVisual System Building, Creative Direction
CoolorsFreeDesigner, Brand StrategistColor System Development
Fontpair / Google FontsFreeDesignerTypography Selection
CanvaFree – $15Social Media Manager, Brand DesignerTemplates, Quick Social Content, Brand Kits
FigmaFree – $12UI/UX Designer, Creative TechnologistPrototyping, Branding Assets, Landing Pages
Runway / DescriptFree – $30Video Editor, Content MarketerMotion Design, Storytelling, Video Editing
Adobe Creative Suite$20 – $60Creative Director, DesignerPro Asset Creation (Photoshop, After Effects)
Framer / Webflow / VercelFree – $30Frontend Dev, Growth EngineerSite Launch, Visual Funnels, Web Experience
Later / Buffer / TypefullyFree – $20Social Media Lead, Marketing OpsContent Scheduling, Distribution Automation
Zealy / Guild.xyz / ParagraphFree – $50Community Lead, Ops ManagerContributor Tracking, Engagement Rewards
Google AnalyticsFreeGrowth Marketer, StrategistEngagement Metrics, Funnel Tracking

📈 Monthly Stack Projection​

TierMonthly Cost EstimateDescription
Lean MVP Stack~$0–$50Free-tier tools + 1 paid upgrade (e.g. Canva Pro or Later)
Growth Phase Stack~$100–$150Add motion tools, 1 design suite, 1 automation/scheduling tool
Full Creative Ops Stack~$200–$300Premium tiers of Figma, Adobe CC, full scheduling + motion packages

📆 Setup Priority Recommendation​

  1. Now (Free Tier): Notion, Canva, Figma, Pinterest, Google Fonts, Coolors
  2. Week 2: Typefully or Later for scheduling, Webflow/Framer for site MVP
  3. Week 3: Runway/Descript or Adobe tools for video if needed
  4. Post-Launch: Zealy/Guild for contributor tracking + rewards