1Principles
ValuesBeliefsControls
Five things, one page, gaps visible.
- Five is the cognitive limit — holding isn't acting
- A living deck compounds; a frozen deck decays
- The first sale is to yourself
| Problem | Question | Decision |
|---|---|---|
| Pitch decks freeze on creation | Can a deck compound instead of decay? | Build persistence + snapshots first |
A founder staring at a 5x5 grid — some cells filled with sharp text, others glowing empty. The empty cells ARE the strategy.
2Performance
ValuesBeliefsControls
One return visit proves everything.
| Metric | Target | Now |
|---|---|---|
| External users who fill a grid | 10 | 0 |
| D7 return rate | > 35% | — |
| Grid completion rate | > 60% | — |
| Kill date | 2026-06-30 | 124d |
| Problem | Question | Decision |
|---|---|---|
| No external users yet | What's the smallest path to 10 fills? | Founder-led pilots with 5 teams |
Dashboard showing D7 return rates, grid completion percentages, and a kill date countdown timer
3Platform
ValuesBeliefsControls
Five patterns explored, zero persistent.
| Exists | Wire | Build |
|---|---|---|
| CDD prototype (5 patterns) | Convex persistence | Cell editor |
| Figma template | Stackmates auth | Mode toggle |
| 1,200+ pages domain content | Card View (Stack) |
| Problem | Question | Decision |
|---|---|---|
| Exploration without persistence | Which two patterns ship first? | Mission Control (desktop) + Stack (mobile) |
Architecture diagram: CDD prototype split into 5 interaction patterns funnelling into one persistence layer
4Protocols
ValuesBeliefsControls
Fill, find gaps, return, compound.
FILL → GAPS → QUESTIONS → RESEARCH → UPDATE → COMPARE
↑ |
└──────── Weekly review ritual ───────────────┘
| Problem | Question | Decision |
|---|---|---|
| People fill once, never return | What triggers the weekly loop? | Snapshot comparison + gap highlighting |
WorkChart: 6-stage loop with feedback arrow from COMPARE back to FILL
5Players
ValuesBeliefsControls
Founders first, teams second, everyone eventually.
| Context | ICP | Job |
|---|---|---|
| New venture / new quarter | Misaligned operator | See everything on one page |
| Preparing a pitch | Founder with stale slides | Living deck that compounds |
| Life transition | Person with too many dimensions | Five priorities, weekly check-in |
| Problem | Question | Decision |
|---|---|---|
| Founders need it, but life transitions drive retention | Who returns weekly — operators or individuals? | Test both ICPs in parallel |
Split screen: operator filling a venture grid on the left, person filling a life priorities grid on the right
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