OUTCOME MAP: SALES CRM & RFP
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  DESIRED OUTCOME
  Construction sales teams win >30% of bids (up from 22%)
  using a CRM that learns from every bid they write
       │
       ├── Contributing Factors
       │   ├── 41 features mapped, 20 live (49%), 6 built, 3 dormant algorithms
       │   ├── Domain model covers: Contacts, Companies, Ventures, Deals, Properties
       │   ├── RFP auto-fill reporting 70% fill rate — needs first real data
       │   ├── Construction vertical gap: no competitor offers native RFP+CRM+Property
       │   ├── 23 real contacts, 3 ventures, 1 deal — internal dogfood in progress
       │   └── Agency lib has 3 dormant algos: Sales Forecasting, Compound Rate, RFP Detection
       │
       ├── Obstacles
       │   ├── Auth REGRESSION: infinite redirect (PostgreSQL 22P02) — app inaccessible
       │   ├── Answer library empty — auto-fill flywheel can't spin without seed data
       │   ├── 3 algorithms dormant — built in agency lib, not wired to UI
       │   ├── Company entity missing — can't answer "show me everything with ABC Corp"
       │   ├── Activity logging empty — timeline UI exists, 0 entries across entire system
       │   └── Convex permissions: rfp_answer read blocked, ventures query fails
       │
       ├── Investigations (answer before committing)
       │   ├── Will construction teams adopt a vertical CRM over configured Salesforce? [Owner: Wik, Pilot]
       │   ├── Does 70% auto-fill hold with real RFP data? [Owner: Eng, Sprint 1]
       │   ├── Will sales teams create deals (not just contacts)? [Owner: Wik, Activation metric]
       │   └── Can answer library seed fast enough to prove compound value? [Owner: Eng, Sprint 1]
       │
       ├── Success Measures (binary)
       │   ├── Win rate >30% within 6 months → YES / NO
       │   ├── First answer approved to library within 7 days of pilot start → YES / NO
       │   ├── Pilot user creates a deal within 48 hours of onboarding → YES / NO
       │   └── Answer library has 10+ approved answers with confidence scores → YES / NO
       │
       ├── Roles (RACI)
       │   ├── Accountable: Wik (product direction, pilot recruitment, kill decisions)
       │   ├── Responsible: Engineering team (algorithm wiring, auth fix, entity work)
       │   ├── Consulted: Construction/solar EPC sales teams (validation, friction feedback)
       │   └── Informed: Sneakers Media (RFP workflow patterns applicable to agency lead gen)
       │
       └── Next Actions (momentum within 48 hours)
           ├── Fix Identity & Access auth (unblocks everything) — Eng
           ├── Fix Convex rfp_answer permissions (unblocks 3 pages) — Eng
           └── Wire Sales Forecasting algo to forecast page (Sprint 0, day 1) — Eng

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