Outcome Map
What does success look like — in terms anyone can explain without reading the document?
OUTCOME MAP
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DESIRED OUTCOME
│
├── Contributing Factors (what enables success)
│
├── Obstacles (what prevents it)
│
├── Investigations (questions before committing)
│
├── Success Measures (binary: did we or didn't we?)
│
├── Roles (RACI: who decides, who does)
│
└── Next Actions (momentum within 48 hours)
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The Outcome Map is the first of four flow engineering maps. No execution until the outcome is crisp.
Structure
| Section | Question | Quality Test |
|---|---|---|
| Desired Outcome | What's the future state? | Explainable in 1-3 sentences |
| Contributing Factors | What existing strengths help? | Each has evidence |
| Obstacles | What could prevent success? | Each has a mitigation |
| Investigations | What must we answer first? | No execution until answered |
| Success Measures | How do we know it worked? | Objective and binary |
| Roles (RACI) | Who decides, who does? | One Accountable per decision |
Gate
Before moving to Value Stream Map:
- Desired outcome is crisp (1-3 sentences)
- Contributing factors have evidence
- Obstacles have mitigations assigned
- Investigation questions have owners
- Success measures are objective and binary
- RACI is complete
- Next actions are assigned
If any gate is empty, do not proceed.
Context
- Value Stream Map — Next: understand current flow
- Flow Engineering — The methodology these maps serve
- Close the Gap — Picture the dream, map reality, close the gap
- Visualisation — The capability behind the pictures