1Principles
ValuesBeliefsControls
Qualify before contact, not after.
- Lead gen is a data flow problem dressed as a marketing problem
- Pre-qualify through conversation, not database scraping
- The agent researches, the human decides
| Problem | Question | Decision |
|---|---|---|
| Volume, not quality | Can AI pre-qualify before handover? | Test with HRV via Sneakers Media |
The Vision
Agent scores prospect cards while human reviews outreach draft
2Performance
ValuesBeliefsControls
Five calls, fifteen percent, twenty contacts.
| Metric | Target | Now |
|---|---|---|
| Discovery calls/month | 5 | 0 |
| Reply rate | 15% | — |
| Scored pipeline | 20 | 0 |
| Kill date | 2026-03-24 | — |
| Problem | Question | Decision |
|---|---|---|
| No feedback loop | What's converting? | Wire channel dashboard |
The Vision
Dashboard showing reply rates, pipeline scores, and kill date countdown
3Platform
ValuesBeliefsControls
80% composed, 20% new code.
| Exists | Wire | Build |
|---|---|---|
| Email (Resend) | Sales Forecasting | Prospect Research |
| LinkedIn Adapter | Explore-Exploit | Outreach Composer |
| Document Intel | SPCL Gate | WorkChart |
| Problem | Question | Decision |
|---|---|---|
| 9 algorithms, 0 demand | What connects with minimum new code? | Sprint -1: email + LinkedIn |
The Vision
Architecture diagram: 9 existing algorithms wired into one outreach pipeline
4Protocols
ValuesBeliefsControls
Research, score, compose, sequence, measure.
RESEARCH → SCORE → COMPOSE → SEQUENCE → MEASURE
↑ |
└──── Feedback improves next cycle ──────┘
| Score | Route | Action |
|---|---|---|
| Hot (>80%) | Direct | Personalized email + LinkedIn |
| Warm (50-80%) | Nurture | 3-touch sequence |
| Cold (<50%) | Content | No direct outreach |
| Problem | Question | Decision |
|---|---|---|
| Same message to everyone | Route by fit score? | Adaptive explore-exploit |
The Vision
WorkChart: 5-stage loop with feedback arrow from measure back to research
5Players
ValuesBeliefsControls
Two ICPs, one WorkChart, two revenue paths.
| Context | ICP | Job |
|---|---|---|
| Internal | Construction/solar EPC | Discovery calls for Stackmates |
| External | NZ agencies via Sneakers | Pre-qualified leads for HRV + clients |
| They Say | They Mean |
|---|---|
| "Lead quality is always poor" | "We get blamed after handover" |
| "We need to test it first" | "Show proof, not promises" |
| Problem | Question | Decision |
|---|---|---|
| Agencies buy leads, clients complain | Sell confidence, not contacts? | Pilot HRV |
The Vision
Split screen: internal dogfood pipeline left, Sneakers Media client pipeline right
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