BerleyTrails — Engineering Handoff

const stats: Stat[] = [
  {
    id: 'time-freed',
    value: '40',
    label: 'Time freed from outbound',
    suffix: '%',
  },
  {
    id: 'ltv-cac',
    value: '30:1',
    label: 'LTV:CAC on referral clients',
  },
  {
    id: 'target-cac',
    value: '0',
    label: 'Target CAC after ecosystem',
    prefix: '$',
  },
];

import { Search, PenTool, Route, BarChart3, Repeat } from 'lucide-react';

const features: Feature[] = [
  {
    id: 'map-fish',
    title: 'Map Your Fish',
    description: 'ICP research using fish psychology — what they want, where they gather, what makes them bite. Not demographics.',
    icon: 'Search',
  },
  {
    id: 'design-berley',
    title: 'Design Your Berley',
    description: 'Strategic content that targets the right fish, not the most fish. One targeted piece beats 20 generic articles.',
    icon: 'PenTool',
  },
  {
    id: 'lay-trail',
    title: 'Lay the Trail',
    description: 'Distribution sequencing and timing. The right bait, in the right water, at the right time.',
    icon: 'Route',
  },
  {
    id: 'measure-catch',
    title: 'Measure the Catch',
    description: 'Inbound leads tracked, not impressions counted. If it does not produce conversations, it is not working.',
    icon: 'BarChart3',
  },
  {
    id: 'compound',
    title: 'Compound',
    description: 'Each case study becomes berley for the next client. Your CAC approaches zero over time. The fish-ball forms itself.',
    icon: 'Repeat',
  },
];

const pricingTiers: PricingTier[] = [
  {
    name: 'Berley Audit',
    price: 1500,
    period: 'one-time',
    description: 'Map your fish. Find the gaps. Get the strategy.',
    features: [
      { text: 'Fish psychology analysis', included: true },
      { text: 'ICP mapping', included: true },
      { text: 'Content gap audit', included: true },
      { text: 'Written berley strategy document', included: true },
      { text: 'Content creation', included: false },
      { text: 'Ongoing execution', included: false },
    ],
    cta: {
      label: 'Book a Berley Audit',
      href: 'https://calendly.com/berleytrails/audit',
    },
  },
  {
    name: 'Trail Builder',
    price: 2500,
    period: '/month',
    description: 'Monthly strategy + execution. The berley runs for you.',
    features: [
      { text: 'Monthly strategy session', included: true },
      { text: 'Content calendar', included: true },
      { text: '4 berley pieces per month', included: true },
      { text: 'Performance review', included: true },
      { text: 'Fish-ball tracking', included: true },
      { text: 'Network effect optimization', included: false },
    ],
    cta: {
      label: 'Start Building Trails',
      href: 'https://calendly.com/berleytrails/trail-builder',
    },
    highlighted: true,
    badge: 'Most Popular',
  },
  {
    name: 'Ecosystem Architect',
    price: 5000,
    period: '/month',
    description: 'Full ecosystem design. The fish-ball effect at scale.',
    features: [
      { text: 'Weekly strategy + execution', included: true },
      { text: 'Full content ecosystem design', included: true },
      { text: 'Weekly berley production', included: true },
      { text: 'Fish-ball formation tracking', included: true },
      { text: 'Network effect optimization', included: true },
      { text: 'Quarterly ecosystem review', included: true },
    ],
    cta: {
      label: 'Build Your Ecosystem',
      href: 'https://calendly.com/berleytrails/ecosystem',
    },
  },
];

const faqItems: FAQItem[] = [
  {
    question: "What's berley?",
    answer: "Fisherman's term for chum — bait thrown in the water to attract fish before you cast. Your content is your berley. We make sure it attracts the right fish.",
  },
  {
    question: 'How is this different from a marketing agency?',
    answer: "Agencies sell campaigns. We build ecosystems. Campaigns end when you stop paying. Ecosystems compound — each client success attracts the next client at zero cost.",
  },
  {
    question: 'How long before I see results?',
    answer: 'First inbound signal within 30-60 days of trail launch. First client conversion typically within 90 days. The system compounds from there.',
  },
  {
    question: "What if the fishing metaphor doesn't resonate with my clients?",
    answer: "The metaphor is our thinking tool, not yours. Your berley trail uses YOUR language for YOUR fish. We translate the framework into your market.",
  },
  {
    question: 'Do you do the content creation or just the strategy?',
    answer: 'Both, depending on tier. Trail Builder includes 4 berley pieces per month. Ecosystem Architect includes weekly execution. The Audit is strategy only.',
  },
];

const testimonial: Testimonial = {
  id: 'client-zero',
  quote: 'We used the BerleyTrails method on ourselves first. Three months of strategic content. Zero ad spend. The results speak for themselves.',
  author: 'Dreamineering',
  role: 'Client Zero',
  company: 'BerleyTrails',
};

const differentiators: Benefit[] = [
  { id: 'diff-1', text: 'Systems that compound — not campaigns that end' },
  { id: 'diff-2', text: 'Fit metrics — not volume metrics' },
  { id: 'diff-3', text: 'Berley for your fish — not content for everyone' },
  { id: 'diff-4', text: 'Self-sustaining ecosystems — not agency dependency' },
];

type AnalyticsEvent =
  | { event: 'page_view'; page: string }
  | { event: 'cta_click'; cta_id: 'hero' | 'footer' | 'pricing_audit' | 'pricing_trail' | 'pricing_ecosystem' }
  | { event: 'pricing_tier_viewed'; tier: 'audit' | 'trail-builder' | 'ecosystem' }
  | { event: 'faq_opened'; question: string }
  | { event: 'newsletter_submitted'; email: string }
  | { event: 'contact_form_submitted' };

export const metadata = {
  title: 'BerleyTrails — Stop Chasing Clients. Start Attracting Them.',
  description: 'Content strategy that builds attraction systems for service businesses. Berley Audit from $1,500.',
  keywords: 'content strategy, service business marketing, client attraction, content marketing NZ',
  openGraph: {
    title: 'BerleyTrails — Stop Chasing Clients. Start Attracting Them.',
    description: 'Content strategy that builds attraction systems for service businesses.',
    images: [{ url: '/og/berleytrails-hero.png', width: 1200, height: 630 }],
    type: 'website',
    url: 'https://berleytrails.com',
  },
  twitter: {
    card: 'summary_large_image',
    title: 'BerleyTrails — Stop Chasing Clients. Start Attracting Them.',
    description: 'Content strategy that builds attraction systems for service businesses.',
    images: ['/og/berleytrails-hero.png'],
  },
};