Productized Service

PrettyMint

Fan-owned loyalty infrastructure that helps creators build direct relationships that outlive any platform

3.5/10

Composite

Your Fans Are Not Yours

Creators pay 30-50% to platforms that own the relationship. Algorithm changes destroy revenue overnight. When you leave a platform, your audience stays behind. You rent attention. You never own loyalty.

30-50%

Platform tax on revenue

10-15%

Monthly subscriber churn

Fan data you own

The Mint Method

Subscriptions are rented. Passes are owned. When fans own proof of loyalty, they stay.

Map

Audit platform dependency — where your fans are trapped, what you're paying in fees, and where loyalty leaks.

Mint

Design fan passes your audience wants to collect. Beautiful, no-code, no wallet needed. Pretty by default.

Distribute

Launch to your existing audience. One-click claim. The pass finds the fan, not the other way around.

Compound

Measure retention lift. Each pass holder stays longer, spends more, and recruits the next fan. The loop tightens.

The Pitch

Five cards. Each sells a truth and hooks a question.

1Principles

Platforms own your fans. You rent attention.

What happens to your revenue when the algorithm changes?

30-50% of your revenue goes to platforms you don't control
Algorithm change = overnight revenue destruction
You can't email your YouTube subscribers. You don't own them.
Every platform is a landlord. Your fans are the rent.
What would change if your most loyal fans could never be taken away?

Biases: Loss aversion + Status quo

Full depth: Platform Dependency Economics

Picture

Name the Pain

2Performance

Fan-owned loyalty outlives algorithm changes.

What if your fans could prove their loyalty without any platform's permission?

Subscriptions are platform-locked. Passes are fan-owned.
When you move platforms, owned passes travel with you
Engagement-weighted, not payment-only — true loyalty signal
No wallet needed. No crypto jargon. Just a digital pass.
Which of your fans would pay to prove they were first?

Biases: Endowment effect + IKEA effect

Full depth: Validation Checklist

Picture

Diagnose Root Cause

3Platform

Map, mint, distribute, compound.

Could you launch a loyalty program for your top 100 fans this week?

Map: Audit your platforms, find your trapped loyalty
Mint: Design passes your fans want to collect and show off
Distribute: One-click claim. No wallet. No friction.
$1,500 Loyalty Audit: platform dependency score + 90-day roadmap
What if the audit itself convinced them the gap was real?

Biases: Reciprocity + IKEA effect

Full depth: GTM Strategy

Picture

Provide a Framework

4Process

Retention rate proves the pass works.

What's the retention difference between a subscriber and a pass holder?

Subscriptions churn at 10-15% monthly. Passes don't.
Owned assets create psychological commitment — endowment effect
A/B tested: tokenized vs non-tokenized retention baseline
6 competitors mapped. None combine ownership + design quality.
If retention doesn't improve, we kill the venture. That simple.

Biases: Anchoring + Social proof

Full depth: AI Strategy

Picture

Prioritize & Coordinate

5Players

Each loyal fan brings two more.

What percentage of your new fans came through existing fans?

Fan passes are shareable proof of status — social currency
60% gross margins across all service tiers
LTV:CAC estimated 8:1 on referral — because fans recruit fans
90-day pilot with kill gates at every milestone
Every number PROJECTED — what would proof look like?

Biases: Zeigarnik + Decision fatigue

Full depth: Lead Magnet

Picture

Package the Engagement

1 / 5

Audit First. Build If It Works.

No commitment until the Loyalty Audit proves platform dependency costs more than the fix.

Loyalty Audit

$1,500one-time

Platform dependency analysis, fan engagement audit, loyalty program design, 90-day roadmap

8-10 hours

Recommended

Mint Builder

$1,500/month

Monthly loyalty program management, pass design, campaign launches, engagement analytics

12-15 hours/month

Ecosystem Architect

$3,500/month

Full creator loyalty ecosystem, cross-platform strategy, community design, token economics

25-30 hours/month

Go Deeper

Every number has an assumption. These pages show the working.

Cash Flow

12-month projection with 3 scenarios and kill thresholds

AI Strategy

How AI powers delivery and where displacement risk lives

GTM Strategy

Market sizing, customer segments, acquisition funnel, 90-day plan

Lead Magnet

Platform Dependency Score as Trojan Horse — free diagnostic that sells the audit

Idea Checklist

7-stage validation from founder readiness to scaling

Principles

18 business principles scored against PrettyMint's model

Tight Five

1Purpose

Why does this matter?

Platforms own your fans. You rent attention.

2Principles

What truths guide you?

Fan-owned loyalty outlives algorithm changes.

3Platform

What do you control?

Map, mint, distribute, compound.

4Perspective

What do you see others don't?

Retention rate proves the pass works.

5Performance

How do you know it's working?

Each loyal fan brings two more.

Transparency

Every number is PROJECTED until a creator pilots. Zero revenue. Zero case studies. These scores measure conviction, not proof. Evolved from a killed venture — now grounded in platform dependency economics.

5/10

Purpose

5/10

Potential

2/10

Capability

2/10

Infrastructure

5P Feedback

Pain4 / 5

HIGH

Demand2 / 5

LOW

Edge3 / 5

MEDIUM

Trend4 / 5

HIGH

Conversion1 / 5

NONE

Critical Metrics

Critical Path15% / 80%

Need creator conversations + first pilot

Critical Mass0% / 60%

Zero creators, zero fans, zero passes minted

Critical Velocity0% / 100%

$0 revenue, $0 burn (not started)

Kill Criteria

If these trigger, we kill the venture. Previously killed at composite 18. Revived with stronger thesis — but kill gates are tighter this time.

Zero creator interest

Month 3 (June 2026)

50 conversations, zero pilot commitments

No retention lift

After 3 pilots

A/B test shows <5% retention improvement vs non-tokenized

Fan adoption below 5%

After first campaign

Less than 5% of creator's audience mints a pass

Web3 stigma insurmountable

After 20 conversations

>60% of creators reject when they learn about token rails

Delivery hours 3x estimate

After first audit

Loyalty Audit takes >30 hours instead of 10

The pitch is the pass. The audit is the hook. The retention data is the proof.

Think Slow GTM Strategy

Context

Cash Flow — Full depth behind each financial assumption
GTM Strategy — Market sizing, segments, competitive landscape
Lead Magnet — Platform Dependency Score as Trojan Horse
Behavioural Biases — The engine loaded into each prompt deck card
Business Templates — The template library this venture follows

Questions

Is fan-owned loyalty a real job or a crypto solution looking for a problem?

Which specific creator segment feels platform dependency pain acutely enough to pay?
If web3 stigma forces you to hide the technology, is the technology adding value?
What evidence would distinguish owned passes from premium Discord tiers?
Could this reactivate as a Stackmates platform primitive rather than standalone?