Marketing Principles
Diagrams | Matrices | Thinkers
Marketing is all about values
Marketing taps into people's aspirations and desires, going beyond simply selling products to selling dreams. This approach aims to connect with consumers on an emotional level, aligning brands with their vision of a better future.
By shaping people's dreams you shape their behavior through persuasion that it is time to take action and then guiding them to achieve best results.
Aspirational
Successful brands craft narratives that align with consumers' aspirations, promising them a step closer to an idealized version of themselves.
Emotional Connection
By appealing to dreams, marketing can trigger emotional impulses, overriding rational thinking and capturing consumers' imaginations.
Brand Building
Establishing a brand that fulfills customers' dreams is essential for business success, requiring products and services that are attractive, original, and socially desirable.
Inception
Some companies are experimenting with "dream ads," attempting to influence consumers' dreams to encourage purchases, although this raises ethical concerns.
Ethical Considerations
The possibility of manipulating dreams for commercial purposes raises concerns about consent, privacy, and the potential colonization of the unconscious mind.
Authenticity
Balancing aspiration with authenticity is crucial to maintain consumer trust and avoid perceptions of insincerity or manipulation.
Tapping into Desires
Targeting consumers' dreams and desires can transcend traditional problem-solving and forge deeper connections, enhancing customer lives.
Long-Term Engagement
Aligning a brand with someone's aspirations fosters positive associations and encourages repeat engagement.
Great marketing wraps truth with humour.
Generation Demographics
What is opportunities exist across generations?
| Generation | Born |
|---|---|
| The Silent Generation | 1928-1945 |
| Baby Boomers | 1946-1964 |
| Generation X | 1965-1980 |
| Millennials | 1981-1996 |
| Generation Z | 1997-2012 |
Generational traits and habits
Segmentation
Use the follow categories of information to identify the different types of potential customers.
- Demographics
- Geographic
- Psychographic
- Behaviors
Demographics
- Age
- Gender
- Income
Psychographic
- Lifestyle
- Values
Behaviors
- Usage rate
- Buying patterns