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Hybrid Landing Pages

A hybrid landing page combines informative content with sales content to increase traffic and lead generation.

Structure, Substance, Style.

Structure​

  1. Topic and Title
  2. Write the Content
  3. Bridge the Solution
  4. Highlight Benefits
  5. Showcase Testimonials
  6. Simple Process
  7. Beneficial Outcomes
  8. Final Call-to-action

Topic and Title​

  1. Identify the main problem your business solves for customers.
  2. Use AI tools like ChatGPT to brainstorm engaging topic ideas.
  3. Create an intriguing title that addresses the problem without using colons.

Write the Content​

  1. Start by connecting with the reader over their problem.
  2. Make the problem relatable by providing specific examples.
  3. Transition to a positive outlook, offering hope for a solution.
  4. Write the main content, which can be in a list format (e.g., 5 tips or steps).
  5. Aim for at least 1,000 words if targeting search traffic.

Bridge the Solution​

  1. Use a transitional sentence to move from content to sales.
  2. Introduce yourself or your company, explaining your passion and expertise.
  3. Include a photo to build trust.
  4. Add your first call-to-action (CTA) button with specific action text.

Highlight Benefits​

  1. Focus on three main benefits, not features.
  2. Use ChatGPT to help translate features into benefits if needed.
  3. Include icons or images to represent each benefit visually.

Showcase Testimonials​

  1. Use video testimonials if available.
  2. Choose testimonials that highlight real results or address common objections.
  3. Format testimonials with powerful headlines and bold key phrases.
  4. Include a five-star graphic, customer name, and photo if possible.

Simple Process​

  1. Create a three-step process to show how customers can get started.
  2. Make the steps clear and easy to understand.
  3. Simplify your work process to make it appear effortless for the client.

Beneficial Outcomes​

  1. Include a comprehensive list of features to appeal to logical decision-making.
  2. Provide brief descriptions for each feature.

Final Call-to-Action​

  1. Create a simple CTA block asking if they're ready to get started.
  2. Use clear, action-oriented text on the CTA button.

By following this playbook, you can create a hybrid landing page that effectively combines informative content with sales elements, potentially tripling your traffic and doubling your leads.