Marketing Activities
Marketing activities that educate and engage customers to drive awareness, interest, conversion and retention.
Core marketing activities to be lead by the marketing manager.
| Activity | Frequency | Roles |
|---|---|---|
| Social Media Management | Daily | Social Media Manager, Content Writer |
| CRM (Customer Relationship Management) Management | Daily | CRM Manager, Sales Team, Marketing Manager |
| Content Creation | Weekly/Daily | Content Writer, Graphic Designer, Video Producer |
| Email Marketing | Weekly/Monthly | Email Marketing Specialist, Content Writer |
| Analytics and Reporting | Weekly/Monthly | Data Analyst, Marketing Manager |
| SEO (Search Engine Optimization) | Monthly/As Needed | SEO Specialist, Content Writer, Web Developer |
| SEM (Search Engine Marketing) | Monthly/As Needed | SEM Specialist, Digital Marketing Manager |
| Market Research | Quarterly/As Needed | Market Research Analyst, Marketing Manager |
| Customer Surveys and Feedback | Quarterly/As Needed | Customer Experience Manager, Market Research Analyst |
| Marketing Strategy Planning | Annually/As Needed | Marketing Manager, Marketing Strategist |
| Public Relations | As Needed | PR Manager, PR Coordinator |
| Influencer Marketing | As Needed | Influencer Marketing Manager, Social Media Manager |
| Event Marketing | As Needed | Event Manager, Marketing Coordinator |
Increase competitive advantage through effectiveness of marketing activities by:
- Leveraging Proprietary Data
- Acquiring or Developing the Best Tech
- Business Process Reengineering
- Education and Teamwork
- Custom AI Agents
AI Playbook
- Hyper Personalization at Scale: This involves using AI to deliver highly personalized marketing messages and experiences to customers on a large scale. AI can analyze vast amounts of data to tailor content and interactions to individual preferences and behaviors
- Increased Automation in Sales and Marketing Overlaps: AI can automate many tasks traditionally handled by sales and marketing teams, streamlining operations and improving efficiency. This includes automating customer interactions, lead generation, and follow-up processes
- Multimodal Focus: Emphasizing the use of multiple modes of communication and content delivery, such as text, video, and interactive media, to engage customers more effectively. AI can help create and manage these diverse content types
- Creator Partnerships: Collaborating with content creators and influencers to leverage their reach and authenticity. AI can assist in identifying the right partners and optimizing the collaboration process
Web3 Playbook
The Web3 marketing leverages unique tools and strategies that differ significantly from traditional Web2 approaches by using crypto primitives and incentives to create deeper engagement with customers to drive potential for collaboration for shared value creation: Key strategies include
- Token Incentives: Tokens are a powerful tool for bootstrapping networks and driving user engagement. They can be used to incentivize early adopters and contributors, creating a sense of ownership and community among users. This approach helps overcome the "cold start problem" by providing financial utility early on, which can taper off as the network grows and gains native utility.
- Community Building: Building and nurturing a community is central to Web3 marketing. This involves engaging with stakeholders transparently and actively participating in community-driven initiatives. Success is measured by the health and vibrancy of the community rather than traditional metrics like user numbers.
- Content and Engagement: Creating engaging content that resonates with the core values of the project is crucial. This helps in building a community even before the product launch, ensuring a captive audience ready to engage with the product. Content should be simple, clear, and avoid technical jargon to be accessible to a broader audience.
- Strategic Partnerships: Partnering with other Web3 projects for cross-promotions can leverage each other’s audiences and enhance credibility. This can include joint events, co-branded content, and other collaborative efforts to reach a wider audience.
- Developer Relations: Outreach to developers through documentation, events, and education is vital. Developers are key stakeholders in the Web3 ecosystem, and engaging them effectively can drive innovation and adoption of the platform.
- X to Mint Formula: TPan's "X to Mint" formula focuses on creating experiences that onboard new members into Web3. This involves using NFTs and other crypto assets to create engaging and rewarding experiences for users, driving both adoption and retention
Marketing to Developers
- Key channels for engaging developers: Telegram, Twitter, and Discord
- Exploring effective developer marketing strategies: the value of documentation, hackathons, and building strong relationships
- Avoiding cliché marketing narratives and adding value to messages aimed at developers
- Aligning marketing efforts with current tech trends to resonate with developers
- The importance of content creation, tutorials, and online events in developer marketing
- How to identify decision-makers and focus on providing value to end-users in the tech development process
- How hackathons can serve as powerful tools for developer engagement and feedback gathering
- Identifying key milestones and touchpoints that showcase effectiveness in developer marketing
- Emphasizing values and solving problems for end-users as core strategies in developer marketing
- Tailoring marketing messages to different organizational sizes and understanding developer needs
- Centering marketing messages around the values important to decision-makers and end-users