Pricing
Price is what you pay and value is what you get.
Establish value to the customer, not the cost base plus a notional amount. When presenting use price anchoring to make the deal you are trying to sell more attractive as value for money.
Related
Demand vs Supply
The price the market is willing to pay for an expected quality of service within a certain time-frame.
- Problem/Journey Type (Complex vs Difficult)
- Social Proof/Trust/Ego Driven
- Demand
- Expertise
- Capacity
- Distribution
- Availability
- Accessibility
- Proximity