Business Ideas
People believe in dreams not products, what story are you selling?
The biggest friction points in business models stem from coordination issues that show up as higher operating costs, capital expenditures, or degrading unit economics, Crypto can fix that - Santiago R Santos
Intention
Build a Checklist to Follow and Platform for launching and running new business ideas on shared Crypto (Protocols) Rails.
- Speed beats Strategy
- Fun leads Fundamentals
- Culture is any Movement's Greatest Asset
- What does Utopia look like?
Experiments
Build an ecosystem of businesses that run Business Operations as Shared Services to explore how Crypto+AI Rails can remove friction and build stronger communities.
Domain Name | Dream | Engineering |
---|---|---|
dreamineering.com | Engineer a platform of digital mycelium for launching and running creative enterprises. | 1/10 |
betterpractice.space | Spaces for maximizing human potential | 1/10 |
berleytrails.com | Marketing Agency | 1/10 |
food trucks | Use food truck business to explore crypto+ai business model optimisation | 1/10 |
howz.us | Social platform for strengthening social glue, anti howzme influencer bullshit. | 1/10 |
prettymint.xyx | Fashion and Branding, leveraging NFT strategy to building community collaboration and ownership | 1/10 |
stackmat.es | Property development with focus on community development to tackle loneliness, waste and affordability | 1/10 |
touchfor.fun | Arrange pickup games of touch rugby everywhere in the world with emphasis on meeting new people and having fun. | 1/10 |
Adapt the Balanced Scorecard to establish a standard protocol for assessing pitch decks
The Journey
You need to systematically feed your dreams because you cannot borrow conviction. Feed the dream, extract the memes.

You don't do things because they are easy, you do them because they are hard - JFK