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Search Engine Optimisation

Build high-quality backlinks to your website from reputable and relevant sources. This does the most to improve your website's domain authority and search engine rankings.

Adopt a content first strategy to planning your site.

Context

SEO Cycle

Workflow TaskFrequencyRoles Involved
Keyword ResearchMonthly/QuarterlySEO Specialist, Content Writer
On-Page SEOAs Needed (New Content, Updates)SEO Specialist, Content Writer
Technical SEOAs Needed (Website Updates, SEO Changes)SEO Specialist, Web Developer
Content CreationWeekly/DailyContent Writer, SEO Specialist, Graphic Designer
Link BuildingOngoingSEO Specialist, Outreach Coordinator
SEO Analytics and ReportingWeekly/MonthlySEO Specialist, Data Analyst
Local SEOAs Needed (New Locations, Reviews)SEO Specialist
Mobile SEOAs Needed (Website Updates, SEO Changes)SEO Specialist, Web Developer
SEO Updates and ChangesAs Needed (Search Engine Updates)SEO Specialist

Challenges

Tech Stack

SEO with Nextjs

SEO optimisation deliverables for a marketing website:

  • Sitemap
  • Robots.txt
  • OG image
  • Metadata API