Search Engine Optimisation
Build high-quality backlinks to your website from reputable and relevant sources. This does the most to improve your website's domain authority and search engine rankings.
Adopt a content first strategy to planning your site.
📄️ Keyword Research
Start with understanding your target audience and their search intent.
📄️ Link Building
Link building provides greatest return on effort.
📄️ Website Optimisation
Adopt a content first strategy for website planning and design.
Context
SEO Cycle
| Workflow Task | Frequency | Roles Involved |
|---|---|---|
| Keyword Research | Monthly/Quarterly | SEO Specialist, Content Writer |
| On-Page SEO | As Needed (New Content, Updates) | SEO Specialist, Content Writer |
| Technical SEO | As Needed (Website Updates, SEO Changes) | SEO Specialist, Web Developer |
| Content Creation | Weekly/Daily | Content Writer, SEO Specialist, Graphic Designer |
| Link Building | Ongoing | SEO Specialist, Outreach Coordinator |
| SEO Analytics and Reporting | Weekly/Monthly | SEO Specialist, Data Analyst |
| Local SEO | As Needed (New Locations, Reviews) | SEO Specialist |
| Mobile SEO | As Needed (Website Updates, SEO Changes) | SEO Specialist, Web Developer |
| SEO Updates and Changes | As Needed (Search Engine Updates) | SEO Specialist |
Challenges
Tech Stack
SEO optimisation deliverables for a marketing website:
- Sitemap
- Robots.txt
- OG image
- Metadata API