Gaming Industry
What happens when the most powerful belief-shaping technology becomes an economy?
Games don't just entertain. They shape what we believe to be true. They create social glue that binds communities. They're the tightest feedback loops humans have invented for learning and coordination.
The gaming industry is where this cultural technology meets commerce.
Why Games Matter
| What Games Do | Cultural Impact | Commercial Implication |
|---|---|---|
| Define "winning" | Shape what we value | Attention is the asset |
| Set valid moves | Shape what we think possible | Rules create markets |
| Create shared experience | Build loyalty | Community is the moat |
| Reward behaviors | Shape identity | Incentives align action |
The chain: Games → Beliefs → Consensus → Identity → Culture → Goodwill
See Games Shape Beliefs for the full thesis.
The Transformation
| From (Traditional) | To (Crypto-Native) |
|---|---|
| Create hits, extract value | Build ecosystems, distribute value |
| Players as consumers | Players as stakeholders |
| Attention captured | Attention rewarded |
| Loyalty assumed | Loyalty tokenized |
| Walled gardens | Interoperable assets |
The shift: Gaming used to be about creating hits and monetising them to full potential. Now it's about using game mechanics to start movements — ecosystems where rewards flow to attention and loyalty.
Value Chain
| Layer | Traditional Players | DePIN Opportunity |
|---|---|---|
| Development | AAA studios, indie devs | Open-source tooling, AI co-pilots |
| Publishing | Platform gatekeepers | Permissionless distribution |
| Distribution | App stores (30% cut) | Direct player relationships |
| Monetization | F2P/IAP/subscriptions | Token economies, NFT assets |
| Community | Discord, forums | DAOs, on-chain governance |
| Streaming | Twitch, YouTube | Creator tokens, direct tipping |
DePIN Opportunities
In-Game Asset Ownership
Players invest thousands of hours building digital wealth. When the game shuts down, it vanishes.
Blockchain-native assets:
- Persist beyond any single game
- Trade on open markets
- Interoperate across ecosystems
- Represent real economic value
Play-to-Earn Evolution
First generation P2E failed because earning replaced playing. The game became work.
Second generation gets it right:
- Play is intrinsically rewarding
- Earning is a bonus, not the point
- Tokens align long-term incentives
- Value flows to community builders
Decentralized Infrastructure
| Component | Opportunity |
|---|---|
| Compute | Distributed rendering, physics simulation |
| Storage | Player data sovereignty |
| Identity | Portable reputation across games |
| Oracles | Verifiable randomness, fair play |
The Three Flows Applied
INTENT → ROUTE → INFRASTRUCTURE → SETTLE → FEEDBACK
| Flow | Gaming Application |
|---|---|
| Intent | Player wants experience, status, connection |
| Route | Matchmaking, market discovery |
| Infrastructure | Servers, assets, community |
| Settle | Rewards, NFT mints, token transfers |
| Feedback | Leaderboards, reputation, social proof |
Market Forces
| Force | Trend | Implication |
|---|---|---|
| Platform concentration | Steam, App Stores take 30% | Direct distribution demand |
| Creator economy | Streamers bigger than studios | Talent captures value |
| AI generation | Assets, code, narratives | Development costs collapse |
| Player expectations | Ownership, portability | Web3-native advantage |
Incentive Games
Beyond entertainment — games that align behavior with value creation:
| Domain | Example | What It Incentivizes |
|---|---|---|
| Data Labeling | Sapien | AI training data quality |
| Health | Genopets | Physical activity |
| Loyalty | Devour | Restaurant engagement |
| Learning | Various | Skill development |
Key Resources
| Type | Link |
|---|---|
| Analysis | Industry Matrix |
| Tracking | DappRadar Games |
| Design | Mind Map |
| Trends | Industry List |
| Charts | VG Insights |
Context
- Games — Why games shape beliefs (the cultural layer)
- Play — Life as a game, the hero's journey
- Flow State — Peak performance through alignment
- Social Glue — What binds communities
- Game Tokens — Token economics for games
- Culture — The greatest asset of any economy
Culture is the greatest asset of any economy. Games are the most powerful technology for building culture.
What game are you building? What beliefs does it shape?