Skip to main content

Profile Pattern

Variation of page-flow for player profiles. Every profile follows this rhythm.

The Flow​

1. Opening    → One conviction that captures why this person matters (one line)
2. Visual     → Video iframe immediately after (validates the content)
3. Insight    → 1-2 sentences distilling their key contribution
4. Thesis     → Their core idea, named and structured (table or diagram)
5. Wisdom     → Bullet-point sections — one heading per domain of insight
6. Context    → Internal links to site concepts they connect to (3-7 links)
7. Questions  → Socratic open loops drawn from THEIR specific ideas

If no video exists yet, skip step 2 — but leave space for it. Videos get added when found.

Opening​

One line. Not a bio — a conviction. What would THIS person say matters most?

GoodBad
"Learn to sell. Learn to build. Master both and you will be unstoppable.""Naval Ravikant is an entrepreneur and investor."
"Masterclass in decision making and coaching others.""Todd Simkin works at Susquehanna International Group."
"The art of winning.""Dan Carter is a New Zealand rugby player."

Wisdom Sections​

Bullet points grouped by domain — extracting actionable wisdom, not biography.

  • Headings: 3 words max, noun or verb phrase
  • Each bullet links to at least one site concept
  • No paragraph prose between bullets — bullets ARE the content
  • Group by what they TEACH, not career timeline
  • Enforce specific insights: Ban vague lessons. Replace with the mechanism or mental model they use.

Anti-Patterns​

  • Biography framing ("born in...", "career began...")
  • Generic opening ("X is known for...")
  • Vague "lessons" ("Focus on customers") → specific framework ("Work backwards from the PR FAQ")
  • AI-isms ("Revolutionary thinker", "Navigating the complexities")
  • Context section in the middle instead of tail
  • Questions that could apply to anyone