Web Design
Best practices for designing web apps and marketing sites.
Context
Critical Path
What is the simplest way to guaranteed success?
Develop a set of reusable standards to manage design at scale using provable valuable reusable components and patterns.
Design Review
Common question to run through when appraising a design.
Customer Perspective
- What does this mean?
- Who needs to see this?
- What decision are they making?
- What do they need to know?
- What does someone know now that they didn't know before?
- What is the emotional hook?
- What's the payoff?
- What is the initial impression?
- If you stopped reading here, what is the message?
- What's missing?
- What's the simpler version of this?
Design Intentions
- Is what this says and what it means the same thing?
- What do we want them to remember?
- Do we want that?
- Do we need to say that here?
- How does this make you feel?
- How else can we say this?
- How does that change behaviour?
- How does that work?
- Why is that worth a click?
- Is that worth scrolling to?
- Are we assuming too much?
- Why are things in this order?
- Why would this make them choose that?
- What does a more polished version of this look like?
- Why would someone leave at this point?
- Why are we saying this twice?
- Is it worth pulling attention away from that?
- Does that make it clearer?
- What matters the most here?
- How would someone know that?
- Would it matter if someone missed that??
- What's the obvious next step?
- Does that make it easier or harder?
- Would this be better as a sentence or a picture?
- What is the key action verb?
- Why is that there?
- What problem is that solving?
- What would happen if we got rid of that?
- Why isn't that clear?
- Why is this better?
- How can we make this more obvious?
- What happens when this expands?
- If we got rid of this, does that still work?
- Is it obvious what happens next?
- What just happened?
- Where's the idea?
- How does this change someone's mind?
- Are nested dropdowns necessary?
- Do we have time to create our own perfect Datepicker?
- Or do we try to customize something open source?
- How best to handle disabled buttons?