Create an authentic presence by engaging meaningfully with your audience through providing valuable content.
Business Account
Create a Business Account so people can contact you directly from your Instagram Profile.
- Go to your profile and tap the menu icon
- Select Settings > Account
- Choose "Switch to Professional Account" or "Switch to Business Account"
Add the email button:
- Go to your profile and tap "Edit Profile"
- Select "Contact Options"
- Add your email address
- Enable the toggle next to "Display contact info"
Customize your profile display:
- In "Edit Profile," tap "Profile Display"
- Ensure "Display contact info" is enabled
Best Practices
Optimize your profile:
- Use a recognizable profile picture (like your logo)
- Write a clear, compelling bio that describes your brand
- Include a link to your website or a landing page
- Switch to a business account to access analytics and additional features
Post high-quality, visually appealing content:
- Use professional photography or graphics when possible
- Maintain a consistent aesthetic/style across your posts
- Mix up content types (photos, videos, carousels, Reels, etc.)
- Tell stories and showcase your brand personality
Post consistently:
- Aim to post 1-3 times per day
- Use a content calendar to plan posts in advance
- Find your optimal posting times when engagement is highest
Use relevant hashtags:
- Research popular hashtags in your industry
- Create a branded hashtag for your company
- Use 5-10 relevant hashtags per post
Engage with your audience:
- Respond to comments and DMs promptly
- Ask questions in captions to encourage interaction
- Run contests and giveaways
- Share user-generated content
Leverage Instagram Stories and Reels:
- Post behind-the-scenes content on Stories
- Create short, entertaining videos for Reels
- Use interactive stickers like polls and questions
Partner with influencers:
- Find influencers that align with your brand
- Collaborate on sponsored posts or takeovers
Use Instagram Shopping features:
- Tag products in posts and Stories
- Set up an Instagram Shop
Run targeted ads:
- Use Instagram's ad platform to reach new audiences
- Retarget website visitors and past customers
Track analytics:
- Monitor key metrics like engagement rate and follower growth
- Use insights to refine your strategy over time
Cross-promote on other channels:
- Share your Instagram content on other social platforms
- Add Instagram follow buttons to your website
tip
Consistency and quality are crucial for long-term Instagram marketing success