Prettymint

Business Idea Definition — structured using Business Ideas Template

Each venture in the Mycelium follows this template to define the idea before building the persuasion loop.

Persuasion Loop Status​

1. Title & One-Line Description​

• Business name: Prettymint
• Domain: prettymint.io
• One-liner: Creator commerce infrastructure that turns audience trust into tokenized products, memberships, and loyalty loops.

2. Problem & Why Now​

• What system is broken?

  • Creators rely on fragmented tools for storefronts, memberships, and community rewards
  • Loyalty systems are platform-owned and non-portable, so creators do not own relationship equity
  • Most NFT/token launches optimize speculation instead of repeatable customer value

• Who feels the pain most?

  • Independent creators and small media brands with engaged audiences
  • Community-first projects wanting programmable rewards without crypto complexity

• Why urgent now?

  • AI lowers content production cost, increasing competition for attention and loyalty
  • Tokenization rails now make portable ownership and programmable membership practical

• Why this approach?

  • Loyalty should be creator-owned, composable, and transparent
  • Start with productized creator workflows before scaling to broader tokenized commerce

3. System Map & Opportunity​

• Universe → where we sit:

  • Universe: Creator tools, ecommerce, loyalty software, tokenized communities
  • Slot: Creator-first minting + loyalty layer that integrates with existing sales and community surfaces

• Market size:

  • TAM: Global creator economy and ecommerce enablement market
  • SAM: Creators with recurring audiences and repeat purchase potential
  • SOM: Mycelium-linked creators and first crypto-curious creator operators

• Network:

  • Digital: Commerce pages, mint flows, token-gated experiences, loyalty analytics
  • Physical: Events, meetups, and merchandise with token-backed membership benefits

4. Solution & Product Snapshot​

• Plain-language description:

  • Prettymint helps creators launch and manage digital products with tokenized ownership and loyalty, without requiring users to be crypto-native.

• Primary users:

  • Creators and micro-brands monetizing community trust
  • Community managers running memberships and fan engagement programs

• Core job to be done:

  • "When I launch products for my audience, help me turn one-time buyers into long-term members with portable rewards."

• Key differentiator:

  • Bridges creator commerce and tokenized loyalty with a practical workflow-first UX.

• Tech stack:

  • Proprietary: Loyalty protocol patterns, creator reward mechanics, campaign templates
  • Leveraged: Stackmates workflows, Sui wallet safety patterns, existing ecommerce rails

• Business model:

  • Free: Starter creator storefront and basic mint flow
  • Paid: Subscription + transaction fees for advanced loyalty automation and analytics

5. Market & Competition Mini-Map​

• Incumbents:

  • Shopify + app ecosystem
  • Patreon/member platforms

• Adjacent players:

  • NFT mint tools and launchpads
  • Loyalty SaaS platforms for DTC brands

• Why we win:

  • Commerce and loyalty are unified in one loop
  • Tokenization and tokenomics patterns are explicit, measurable, and creator-aligned

Tight Five Biz Dev Idea​

Shared PRD Mycelium​

Prettymint is a commerce presentation layer over shared capabilities.

6. Execution & Unit Economics​

• Current stage: Idea

• 12-month plan:

  1. Launch creator MVP with mint page + campaign tracking
  2. Pilot with 5 creators and validate repeat purchase behavior
  3. Add loyalty tiers and tokenized membership with clear utility rules

• Unit economics:

  • CAC: $50-150 via creator partnerships and community channels
  • LTV: $1,200-6,000 per creator/year depending on GMV and retention
  • Margin: 65%+ software margin excluding payment rail costs

• Success criteria (12 months):

  • 100+ paying creator accounts or equivalent GMV milestone
  • 30%+ monthly repeat engagement in loyalty-enabled cohorts

7. Business Model Economics​

• Who pays: Creators and micro-brands monetizing communities
• Who earns: Prettymint platform and creators using the infrastructure
• Value capture: Subscription plus transaction-linked revenue on loyalty-enabled campaigns

8. Team & Credibility​

• Founders: Dreamineering team
• Advisors: TBD
• Key relationships: Mycelium ventures

9. Governance, Regulatory & Risk​

• Entity: Part of Dreamineering ecosystem
• Regulatory: Payment and token-compliance obligations vary by jurisdiction; default to utility-first design and explicit disclosures
• Key risks:
  • Speculative behavior crowds out real product utility
  • Creator onboarding friction if wallet setup is complex
  • Loyalty design failure if incentives reward extraction over contribution

10. The Ask​

• Current need: Pilot with real creators and prove repeat loyalty behavior from one launch cycle to the next
• Not raising yet — proving concept first

Connection to Mycelium​

Next Actions​

1. Finalize creator ICP and launch two vertical pilot cohorts
2. Build PRD for creator mint + loyalty protocol in open-prds
3. Test token utility assumptions with one paid campaign
4. Measure repeat purchase and community retention metrics

The thesis: Creators thrive when ownership, rewards, and trust are portable across platforms, not locked inside them.

Build Spec​

How do creators turn one-time attention into repeat trust, ownership, and revenue?

Job + Trigger​

Creators need a simple way to launch offerings that produce repeat participation, not one-off speculation.

Feature / Function / Outcome​

Success Criteria​

Commissioning​

Risks + Kill Signal​

Kill signal: If campaigns cannot produce repeat participation above 15% within 30 days, loyalty mechanics are not delivering real user value.

Next Cycle (6 Weeks)​

1. Ship campaign builder + mint page + basic utility rules.
2. Pilot with three creators and one complete launch cycle each.
3. Measure repeat participation and retention.
4. Promote winning campaign model into reusable Stackmates workflow template.