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Go-to-Market Strategy

Creators sell the passes. The passes sell PrettyMint.

Market Opportunity

TAM

Global creator economy

~50M creatorsLOW
SAM

Creators making $50K-500K/yr, direct-to-fan focus

~2MLOW
SOM

NZ/AU/English-speaking, reachable via content + creator communities

~2,000MEDIUM

SOM is the only number that matters for Year 1. Even that requires proof.

For digital creators losing 30-50% to platform fees who can't contact their audience directly, PrettyMint builds fan-owned loyalty systems that compound. Unlike Patreon (platform-locked) or Thirdweb (developer-first), we make loyalty minting pretty, portable, and no-code.

Distribution Strategy

ChannelRoleCACTimePriority
Creator communitiesPrimary — go where creators already talk$0 (time)2-4 monthsP0
Network referralsWarm introductions from pilot creators$0After first pilotP0
LinkedIn/Twitter outreachDirect approach to mid-tier creators$200-5001-2 monthsP1
Creator conference sponsorshipBrand presence at VidCon, Creator Summit$1,000-3,0003-6 monthsP2
1
AwarenessContent impressions
5K/month
2
InterestWebsite visits
200/month
3
ConsiderationDiscovery calls
10/month
4
DecisionProposals sent
5/month
5
PurchaseLoyalty Audits sold
2/month
6
ExpansionAudit→retainer conversion
30%
7
AdvocacyReferral rate
20%

All numbers projected. Zero actual data.

Pricing

Between one-time audit ($1,500) and full loyalty ecosystem management ($3,500/month).

Loyalty Audit

$1,500one-time

Platform dependency analysis, fan engagement audit, loyalty program design, 90-day roadmap

8-10 hours
Recommended

Mint Builder

$1,500/month

Monthly loyalty program management, pass design, campaign launches, engagement analytics

12-15 hours/month

Ecosystem Architect

$3,500/month

Full creator loyalty ecosystem, cross-platform strategy, community design, token economics

25-30 hours/month

Competitive Landscape

CompetitorPriceWeaknessOur Angle
PatreonMembership subscriptions5-12% of revenuePlatform owns the relationship. Creator can't export fans.Fan-owned passes are portable. Patreon subscriptions are not.
Ko-fiOne-time tips + membershipsFree - 9.5%No loyalty mechanics. One-time transactions.We add engagement-weighted loyalty that compounds.
FourthwallCreator commerce + merch0% + payment feesCommerce-first. Loyalty is an afterthought.Loyalty-first. Commerce follows retention.
ThirdwebWeb3 dev tools$0-500/moDeveloper-first. Too technical for creators.Design-first. No-code. Pretty.
Rally / BonfireCreator coins/tokensFree + feesSpeculation-first. Fans trade, not engage.Utility-first. Speculation never.
CircleCommunity platform$49-399/moCommunity without loyalty mechanics.Loyalty drives community, not the reverse.
High Fan OwnershipHigh Design QualityLow Fan OwnershipPatreonKo-fiThirdwebRallyCirclePrettyMint

High fan ownership + high design quality. No competitor starts from loyalty.

90-Day Launch Timeline

Self-Proof

Weeks 1-4
  • Run Loyalty Audit on own creator network
  • Dreamineering as Client Zero

Pilot

Weeks 5-10
  • 3 pilot audits delivered
  • First retainer signed

Delivery >30hrs per audit = kill

Prove

Weeks 11-12
  • Before/after retention metrics published
  • Case studies live

No retention lift = kill

Questions

If a creator's fans mint passes but don't use them, is the loyalty system working?

  • Which creator archetype converts fastest — educator, entertainer, or community builder?
  • At what fan count does a Loyalty Audit become meaningless without a real audience?
  • If referrals outperform all outreach, should creator conference sponsorship be dropped entirely?