Lead Magnet Strategy
The diagnostic IS the product demo. They experience portable loyalty by doing the review.
The Trojan Horse
Platform lock-in is the silent tax on every creator business. A Platform Dependency Score helps creators assess how exposed they are — but the scoring itself demonstrates PrettyMint's methodology in action. They experience portable loyalty by doing the review.
No off-platform contact
"I can't contact my subscribers outside the platform"
Algorithm revenue shock
"My revenue dropped 40% after an algorithm change"
Full rebuild on switch
"I rebuilt from scratch when I switched platforms"
| Format | Opt-in | Effort | Virality | Fit |
|---|---|---|---|---|
| Interactive diagnostic | 15-25% | HIGH | HIGH | Primary |
| Checklist/scorecard | 10-15% | LOW | MEDIUM | Secondary |
| Guide/ebook | 5-10% | MEDIUM | LOW | Not planned |
| Webinar | 20-30% | HIGH | LOW | After case studies |
| Newsletter | 3-5% | LOW | LOW | Supporting |
Platform Dependency Diagnostic Blueprint
"Find out how platform-dependent your creator business is — in 10 minutes."
Platform audit
Which platforms hold your audience and content
Revenue dependency
How much revenue traces back to a single platform
Audience portability
Can you reach your audience without the platform
Risk exposure
Algorithm, policy, and shutdown vulnerability
Competitive position
How peers manage platform risk
Action plan
Top 3 steps to reduce dependency
Output: dependency score (1-5), risk summary, top 3 recommendations, link to full loyalty framework.
Your Platform Dependency Score: [SCORE]/5
Direct — here's what you scored
The one platform risk most creators ignore
Helpful, not selling
How [creator type] reduced platform dependency by 60%
Evidence-based
3 pilot slots: from dependency score to loyalty system in 10 days
Clear ask, scarcity (3 pilot slots)
Conversion Funnel
| Stage | Metric | Target | Benchmark |
|---|---|---|---|
| Land | Page visits | 200/mo | — |
| Start | Begin diagnostic | 50% of visits | 40-60% |
| Complete | Finish all sections | 70% of starts | 50-70% |
| Capture | Email submitted | 80% of completes | 60-80% |
| Engage | Open Email 1 | 60% | 40-50% |
| Convert | Book discovery call | 5% of captures | 2-5% |
| Close | Purchase audit | 30% of calls | 20-40% |
All projected. Zero actual data.
Phased Rollout
Diagnostic questions + dependency scoring logic
Interactive diagnostic page
10 beta completions from creator network
Public launch on LinkedIn + creator communities
Track full funnel
Pre-Build Scorecard
Target: 35+/50. Score: 40/50.
Questions
If the diagnostic reveals severe dependency, does the creator act on their own or do they need PrettyMint to act for them?
- Which creator type converts first — high-dependency solo creators or mid-size communities?
- At what score threshold does the recommendation shift from "reduce risk" to "switch platforms"?
- Does sharing a low dependency score publicly build trust or undermine the urgency to buy?