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Marketing Performance Metrics

Diagrams | Matrices | Thinkers

Common metrics used to judge the success of executing marketing strategy.

Operations​

Principles, Platform (Tools, Tech and Assets), Playbook (Protocols and Process), Performance (Outcomes)

first principles of flow
  • Principles: Essentials of Marketing
  • Platform: Tools, Tech and Assets
  • Playbook: To retain and attract customer attention
  • People: Build a dream team of human and AI beings
  • Performance: Quantifiable outcomes to measure quality of performance

Content Strategy​

  • Publications
  • Impressions
  • Conversions

Variation​

Benchmark targets vary depending on:

Context​