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Marketing

Analysis | Diagrams | Innovators

Genuinely Give a Fork: How your business will stand out in a world that is awash with AI Beings.

The endgame is for AI to understand your intentions and prompt you to make the (best possible) decision by understanding your desires. The big question is, To what extent will AI drive human intentions?

Systems

Drive meaningful progress by deepening insights, strengthening connections then broadening horizons.

first principles of flow

Principles, Platform (Tools, Tech and Assets), Playbook (Protocols and Process), Performance (Outcomes)

When the online world becomes dominated by AI Beings, proof of real connection with real communities will matters most.

Platform

What do you need in the perfect marketing stack? What do you need to buy and what should you build first?

What is the Ultimate Tech Platform for marketing operations that leverage AI and Blockchain tech?

PRODUCT SEGMENTJOB DESCREQSPRODUCT/AGENTOSS
AI Sales Chat(Sales)?/5
Advertising Technology?/5
Affiliate & Influencer?/5
Analytics and TrackingTracking traffic and conversions?/5Google Analytics, Meta Pixel
Community Building & Engagement(Customer Success)?/5Discord, tribe.so, circle.so, mighty networks, Slack
Content Management (Planning & Delivery)?/5
Copywriter?/5jenni.ai, copy.ai, anyword
Customer Relationship Management(Sales, Customer Success)?/5
Customer Success(Customer Success)?/5
Direct MailMailbox?/5
DePINData at the Edge?/5375ai
Email MarketingEmail campaigns?/5Mailchimp, Beehiiv, Substack, Convertkit, Constant Contact
Games and Quests?/5
Graphic Design - Brand Management?/5
Graphic Design - GeneralHigh quality graphical images?/5Canva
Growth hacker?/5mutinyha, growthbook, voyantis, phlanx, viral-loops
Influencer MarketingFind and manage influencer partnerships?/5(Kaito) AspireIQ, Upfluence
Link Shortening and Encoding?/5Dub, Bitly
Loyalty and Rewards?/5
Marketing AutomationAutomating marketing processes?/5ActiveCampaign, Marketo
Marketing Strategy?/5semrush, ahrefs, moz
Meme Builder?/5
Podcast Producer?/5synthesia, riverside, descript
Project Management?/5
Sales Pipeline (Lead Generation)?/5
SEO Strategy?/5surfer, clearscope, marketmuse
SMS Marketing?/5
Social Media ManagementScheduling posts across platforms?/5Buffer, Zaap
Survey ToolsGathering customer feedback?/5SurveyMonkey, Typeform
Video Production?/5
Video Producer?/5runway, descript, veed
Video Producer (Faceless)?/5revid, pictory, vidyo.ai
Website and Landing PagesConvert interest into action?/5

Analysis Workbook

  • REQS: How well are requirements captured to drive decision making?
  • BVF: Product with the Best Value Fit
  • OSS: Open Source Software

Playbook

Key processes and protocols in a lean marketing playbook.

Job to be DonePrimary OutputFrequencyAvg. HoursImpactAgents
Marketing StrategyMarketing Strategy Document
Ideal Customer AnalysisCompetitive positioning reportMonthly8-12Medium
Competitor AnalysisCompetitive positioning reportMonthly8-12Medium
Market Trend AnalysisTrend report with opportunity sizingMonthly10-15High
Customer Persona DevelopmentDetailed persona profilesQuarterly15-20High
Thought Leadership Content Creation1,200-word articleWeekly4-6Medium
SEO Content ProductionKeyword-optimized articleWeekly3-5High
Short-form Video Creation30-90 second videoDaily2-3High
Content Repurposing5-7 derivatives from 1 assetDaily1-2Medium
Multi-platform Content DistributionContent posted across channelsDaily1-2Medium
Email Campaign CreationEmail campaignWeekly3-4Medium
Paid Media Campaign SetupCampaign structure and creativeWeekly4-6Medium
Growth Loop ModellingQuantitative growth modelQuarterly15-20High
A/B Test DesignTest hypothesis and implementation planWeekly3-5High
Retention AnalysisCohort analysis reportWeekly4-6High
Activation OptimizationOnboarding flow improvementsBi-weekly6-8High
Experiment AnalysisResults report with recommendationsWeekly3-4High
Community Content ModerationModerated content feedDaily2-3Medium
Community EngagementResponses to community postsDaily2-3Medium
User-Generated Content CurationCurated UGC galleryWeekly3-4High
Landing Page Development
Token Reward DistributionReward distribution reportWeekly2-3Medium
Marketing Podcast
Prompt Library ManagementUpdated prompt libraryWeekly2-3Medium
AI Agent DevelopmentModel performance reportMonthly8-10Medium
AI Agents OrchestrationAgent workflow configurationWeekly4-6High
Strategy ROI AnalysisROI report by channel/campaignWeekly3-4Medium
Performance Dashboard DevelopmentInteractive dashboardWeekly2-3Medium
Marketing Attribution AnalysisAttribution model reportMonthly6-8High
ForecastingGrowth forecastMonthly4-6High
Tech Stack IntegrationIntegration documentationQuarterly10-15Medium
Workflow DocumentationProcess documentationMonthly4-6Medium
Resource Task ManagementResource allocation planMonthly3-4Medium
Knowledge ManagementUpdated knowledge baseWeekly3-4High
Web3 Playbook Review
Blink ImplementationWorking transaction BlinkBi-weekly8-10High
Token Economy DesignTokenomics modelQuarterly20-30High
Crypto Payment IntegrationPayment gateway implementationQuarterly15-20Medium

Marketing Playbook Analysis Workbook

  • Job to be Done Analysis of pain points and desired outcomes
  • Primary Output Tangible output of objective value or source of truth
  • Frequency
  • Avg. Hours
  • Potential
  • Priority
  • KPIs
  • Toolkit

People

Standard roles and responsibilities for essential marketing operations.

PositionAgentTools
Chief Marketing Officer
Marketing Strategist
Copywriting EditorPerplexity
Creative
Community Manager
Email Marketer
Product MarketingPerplexity
SEO Specialist
Social Media Manager
Podcast Producer
Video Producer

See Agentic Workforce

Performance

Marketing KPIs and Benchmarks

MetricBenchmark
Return on Investment (ROI)A positive ROI is generally considered good. However, a higher ROI means that the marketing efforts are more effective in generating income relative to cost.
Customer Acquisition Cost (CAC)This varies by industry and business model, but lower is generally better. For SaaS businesses, a common benchmark is that CAC should be recovered in less than 12 months of revenue from a new customer.
Customer Lifetime Value (CLTV)In general, your CLTV should be at least 3 times your CAC for a viable business model.
Conversion RateThe average landing page conversion rate across industries is around 2.35%, but the top 25% are converting at 5.31% or higher.
Lead GenerationThe volume of leads generated isn't as important as the quality or conversion rate of leads. However, you should aim to have a steady influx of new leads to keep your sales pipeline healthy.
Traffic-to-Lead Ratio (Visit-to-Lead)This can vary widely, but a rate around 2-5% is often seen as average.
Lead-to-Customer RatioA good lead-to-customer ratio also varies greatly by industry, but a rate around 20% is often seen as average.
Organic TrafficThis is dependent on the competitiveness of your industry and SEO efforts, but an increasing trend in organic traffic over time is usually a good sign.
Social Media EngagementOn Facebook, for example, an engagement rate of over 1% is generally considered to be good.
Email Marketing Performance MetricsAverage open rates are generally in the 15-25% range, while click-through rates average around 2.5%.
Brand AwarenessThis is hard to quantify, but you can look at metrics like direct website traffic, branded search volume, or social media mentions as proxies.

Potential

The future already exists and is arriving faster and faster by the minute, we just don't know how to sell it.

Agentic Commerce Protocols:

Agent Development Platforms:

Data at the Edge turned into customized experiences through AI.

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Context