Branding

Diagrams | Matrices | Thinkers

How do you leverage AI to build a $100M brand?

Leading brands compete on emotion. Leading organisations compete on culture.

Concepts

How should your brand make people feel?

Brands that understand the value proposition of blockchain and AI are building stronger connections customers through permissible access rights.

• Logo Design
• Marketing Tech: Maximise Leverage
• Storytelling: Master metaphor
• Website Design

Mantra

The strongest brands have the deepest culture

Context

• Cultural Bonds: Lasting brands have the deepest culture
• Memes: Capture attention then develop culture
• Roles: What capabilities?
• Leading Brands: The best brands compete on emotion
• Games: Games are the best teacher

Checklist

• Humour is the critical weapon to capturing attention
• Make branding relatable through personal, engaging storytelling.
• Avoid early fixed costs to ensure sustainability.
• Lack of long-term strategy harms data-focused marketing.
• Measure long-term impact, avoid rising ad costs.
• Adaptation for short-term gains in marketing.
• Embrace constraints; they drive focus and creativity.
• Marketing transcends traditional channels, limitless creativity.
• Keep costs low; don't hire too soon.
• Focus on cost moderation, quality content, exceptional marketing.
• Improve awareness by measuring impact effectively.
• Rely on advertising first (Facebook, Google, etc); organic content secondary.