Business Startup Plan
Get things done.
High Level Plan
- Build a Team
- Validate Assumptions
- Evaluate Business model
- Identify Market Segments
- Identify Customer Profiles
- Model Customer Acquisition Flow
- Validate flow with trial customers
Build a Team
Build a team of A players you can trust.
| Responsibility | Team (Names) |
|---|---|
| Innovation Lead | |
| Sales & Marketing | |
| Compliance | |
| Legal/Regulatory | |
| Product Engineering | |
| Platform Engineering | |
| Protocol Engineering | |
| AI Engineering |
Validate Assumptions
Primary goals:
- Fast insights Discovery
- Build things customers/market need (Test before build)
- Have the right business model to sustain and grow. Product-market-fit
- Use networks to speed up acquiring customers and revenue generation
- Innovation and user experience embedded the entire time
Market Analysis
| Market Reality | Discovery |
|---|---|
| Total addressable market | |
| Consumer behavior | |
| What does 1% market share look like |
Target Customers
Evaluate businesses within agreed Market Opportunities
| Criteria | Discovery |
|---|---|
| Do they have existing investment | |
| Business problem that can be solved | |
| How equipped are they to solve this problem | |
| Is solving this opportunity beneficial to long term growth | |
| Establishing evaluation criteria | |
| Assist in like-for-like comparison across businesses | |
| Identify scalable/replicable opportunities |
JTBD Stories
Gather JTBD stories from People that suffer the pain of problem, have the ability to recognise solution and have the energy to champion implementing a solution.
| Domain Experts | Discovery |
|---|---|
| Subject Matter Expert / Super User | |
| Technologists, implementing existing solutions | |
| Regulatory, Compliance officer etc | |
| Senior researchers and publishers | |
| Sales & marketing | |
| Business directors |
Product Expectations
What are customers willing to pay for?
- why they are using the solution
- why the solution exists
- what features are invaluable
- what features are missing
Engagement Strategy
Engage with businesses that meet the business opportunities criteria
- Identify core problem/opportunity and their level of commitment to a solution
- Evaluate commercial benefit to both customer business and this business
- Scope out range of opportunities and capabilities the business needs
Legal and Regulatory
Identify any legal, regulatory requirements or considerations
- Country and city specific
- Non-legal but association/network considerations