Business Ideas
You don't invent demand. You discover it.
The Protocol
Workaround Patterns
What are people hacking or misusing?
- What workarounds exist in your org?
- What are customers using products for that wasn't intended?
- What spreadsheets/manual processes shouldn't exist?
Repeated Pain
What have you complained about 2-3 times?
- Track your frustrations for a week
- Ask: "What did I do manually today that felt stupid?"
- Where do support tickets cluster?
Behavioral Gaps
What people SAY vs what they DO.
- Stated preferences ≠ actual behavior
- Where do people lie to themselves?
- What are they embarrassed to admit they need?
Leverage Technology
Where can you 3-5x human output?
- What manual work shouldn't exist?
- What decisions are slow that could be fast?
- Where is expertise bottlenecked on individuals?
Venture Portfolio
| Venture | Potential | Purpose | Commissioning | tMRR | aMRR |
|---|---|---|---|---|---|
| Stackmates | 9/10 | 7/10 | 47% | $10K | $0 |
| Prettymint | 8/10 | 6/10 | ?% | $5K | $0 |
| Dreamineering | 7/10 | 5/10 | ?% | $3K | $0 |
| Howzus | 7/10 | 2/10 | ?% | $5K | $0 |
| Better Practice | 6/10 | 3/10 | ?% | $2K | $0 |
| Goodwill Token | 5/10 | 2/10 | ?% | $1K | $0 |
| Berleytrails | 5/10 | 2/10 | ?% | $1K | $0 |
| Touchfor.fun | 4/10 | 1/10 | ?% | $500 | $0 |
Next Steps
- Evaluate your idea — 7-stage validation checklist
- Research techniques — Reddit, Trends, market signals
- Write a business plan — 1-page template