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Average Customer Spend

Tables | Mind Map | Trends

Average spend per customer.

Longtail value proposition. It is easier to upsell to existing customers (where a trusted relationship exits) than to attract and convert new customer sales.

Calculation

Total Revenue / Total unique Customers

Purpose

  1. Check implementation of your marketing strategy
  2. Question effectiveness of your marketing strategy

Frequency

  • Quarterly
  • Yearly

Elements

  • Service Type
  • Provider Skills
  • Revenue Stream

Context

  • Retention
  • Dynamic Pricing